Digital Marketing and Automation Specialist

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services.  Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results.  We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions.  Join our dynamic team and make your mark on the payments technology landscape of tomorrow. 

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services.  Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results.  We are proud to deliver best-in-class payment technology and software solutions.

Global Payments is dedicated to providing the most reliable and technologically innovative solutions for any business seeking to develop a comprehensive package of services for accepting transactions with debit, credit, or prepaid cards. In Greece, we conduct business through our joint venture with the National Bank of Greece, NBG Pay. NBG Pay provides customers with an innovative, cost effective and secure payment solution to grow their business. Services include the authorization, clearing, and settlement of credit, debit and prepaid card transactions between cardholders and merchants.

Join us at a modern fintech company pioneering a new era of payment technologies.

Role Overview

We are seeking a proactive and analytical Digital Marketing and Automation Specialist to enhance our merchant acquisition strategies within the payments sector. This role is pivotal in leveraging digital channels and automation tools to drive customer acquisition, engagement, and retention.

Key Responsibilities

• Digital Campaign Management

• Monitor, Analyze and report on campaigns based on performance metrics to ensure maximum ROI.

• Marketing Automation

  • Implement and manage marketing automation workflows to streamline customer journeys and improve engagement.

  • Utilize platforms like HubSpot, Pardot, or Salesforce Marketing Cloud to automate repetitive tasks and personalize communications.

• Ensure CRM and marketing automation platform integration and data quality across systems

• Contact A/B testing for subject lines, copy, design and Call-to-Actions.

• Develop and maintain lead scoring models, customer journeys and segmentation strategies to improve campaign performance

• Maintain email best practices including compliance with GDPR and deliverable standards.

• Manage landing pages, forms, and call-to-action support lead generation and capture.

• Collaboration & Strategy

  • Work closely with sales and product teams to align marketing strategies with business objectives.

•  Execute workflows aligned with the buyer journey

Qualifications

• Education & Experience

  • Bachelor’s degree in Marketing, Business, or a related field.

  • 3+ years of experience in digital marketing, preferably within the payments or fintech industry.

• Technical Skills

  • Proficiency in marketing automation platforms (e.g., HubSpot, Marketo).

  • Experience with CRM systems, data analysis tools, Google Analytics, Power BI

  • Familiarity with paid media retargeting (Google Ads,Linkedin,Meta)

• Soft Skills

  • Excellent analytical and problem-solving abilities.

  • Strong communication and collaboration skills.

  • Ability to manage multiple projects simultaneously.

Preferred Qualifications

• Experience with HTML, CSS, and basic web development.

• Familiarity with GDPR and data privacy regulations.

• Certifications in marketing automation platforms

For more information regarding the personal data that  Global Payments collects during the application process as well as the way such data are processed, please visit the Privacy Notice

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact [email protected].