Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
Job Description
Experian’s Integrated Marketing team is seeking a detail-oriented digital marketing specialist to facilitate project execution, make web updates, manage web technology integrations, oversee web analytics + reporting, and support chatbot optimization for Experian’s Integrated Marketing team.
You will focus on operationalizing digital technologies and ensuring the performance and alignment of reporting across web properties. Reporting to the Director of Digital Marketing, your work will ensure that digital tools and analytics platforms are utilized effectively to optimize website performance and improve user experience.
Your responsibilities will include:
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Execute on SEO strategy to optimize revenue generation, increase organic rankings, and make incremental improvements to traffic and conversions online
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Assist with digital project execution and delivery including web updates, stakeholder management, and project implementation
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Maintain the Integrated Marketing team’s Wrike project calendar and oversee execution timelines for web initiatives
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Manage and optimize Drift chat performance, including AI updates and chatbot conversation flows
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Lead adoption and updates of 6Sense digital tools to improve lead tracking and engagement
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Own website analytics and reporting, consolidating insights for internal stakeholders via platforms like Adobe Analytics and other internal dashboards
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Support the management of digital marketing tools and accounts, tracking expenses in a shared budget and allocating licenses as needed
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Collaborate with cross-functional teams to ensure alignment on reporting metrics, KPIs, and tool adoption
Qualifications
- 3+ years’ experience in digital marketing + technology integration
- Experience with chatbot platforms (Drift preferred) and AI-based optimization
- Familiarity with marketing automation tools like 6sense or similar platforms
- Expertise in web analytics and reporting tools, including Adobe Analytics and Google Analytics
- Experience with project management tools (e.g., Wrike, Jira) and maintaining execution calendars
- Strong organizational skills and attention to detail
Additional Information
This is a permanent remote home-based role in Costa Rica. No relocation available.
Our benefits include: Medical, life and dental insurance, Asociacion Solidarista, International Share Save Plan, Flex Work/Work from home, Paid time off, Annual Performance Bonus, Education Reimbursement, Family Bonding, Bereavement Leave, Referral Program, and more.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward and recognition, volunteering... the list goes on. Experian's people first approach is award-winning; Great Place To Work™ in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
#LI-ML2 #LI-Remote
Experian Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Experian and has not been reviewed or approved by Experian.
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Healthcare Strength — Medical and dental coverage is described as strong, with expanded mental health resources and telemedicine options. Coverage includes inclusive services such as gender transition and fertility support.
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Leave & Time Off Breadth — Time-off offerings are generous, including substantial PTO/vacation, paid holidays, and paid volunteer days with options to purchase additional leave. Parental leave is available for birth and non-birth parents alongside flexible working arrangements that support work-life balance.
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Retirement Support — Retirement programs include a 401(k) with company matching and contributory pension schemes in some regions. These elements complement base pay and bonuses to form a competitive total rewards package.
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What We Do
Experian unlocks the power of data to create opportunities for consumers, businesses and society. During life’s big moments – from buying a home or car, to sending a child to college, to growing a business exponentially by connecting it with new customers – we empower consumers and our clients to manage data with confidence so they can maximize every opportunity. We gather, analyse and process data in ways others can’t. We help individuals take financial control and access financial services, businesses make smarter decision and thrive, lenders lend more responsibly, and organizations prevent identity fraud and crime. For more than 125 years, we’ve helped consumers and clients prosper, and economies and communities flourish – and we’re not done. Our 20,600 people in 43 countries believe the possibilities for you, and our world, are growing. We’re investing in new technologies, talented people and innovation so we can help create a better tomorrow. About Experian: Bringing data to life requires creativity, passion, flexibility and expertise. We want you to share in our success. That's why we offer rewards that recognise great performance. Working in a culture of collaboration, achievement and respect we will give you the support and encouragement you need to develop your skills and talents and progress your career. Everyday our people bring enthusiasm, innovation and inspiration to work and if this sounds like you connect with us at Experian.
