Digital Marketing and Analytics Coordinator

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Warminster, PA, USA
In-Office
Insurance
The Role

Our Company

Explore how you can contribute at AmeriLife.

For over 50 years, AmeriLife has been a leader in the development, marketing and distribution of annuity, life and health insurance solutions for those planning for and living in retirement.

Associates get satisfaction from knowing they provide agents, marketers and carrier partners the support needed to succeed in a rapidly evolving industry.

Job Summary

We are looking for a motivated and detail-oriented Digital Marketing & Analytics Coordinator to support the execution of our paid advertising and digital tracking initiatives. This role is ideal for someone with foundational experience in digital marketing and a strong interest in analytics and campaign performance. You’ll work across platforms including Google Ads, Facebook, LinkedIn, and Google Analytics 4 (GA4) to help implement, monitor, and report on key marketing activities.

Job Description

Key Responsibilities:

  • Assist in planning and running paid advertising campaigns on Google Ads, Facebook Ads, and LinkedIn Ads
  • Support SEO implementation including meta tags, page titles, and basic on-page optimization
  • Set up and maintain tracking in GA4, including pageview and event-level tracking
  • Help define and monitor key conversion events using GA4 and Google Tag Manager
  • Create basic performance reports and dashboards using Google Looker Studio (formerly Data Studio)
  • Monitor and summarize campaign results and user behavior for internal review
  • Collaborate with team members to ensure tracking and analytics are integrated across WordPress and other CMS platforms

Qualifications:

  • At least 1 year of experience with Google Analytics (preferably GA4)
  • Some experience running or assisting with campaigns on Google, Facebook, or LinkedIn Ads
  • Familiarity with Google Tag Manager, Google Search Console, and Looker Studio is a plus
  • Understanding of basic SEO principles
  • Experience using WordPress or similar CMS platforms
  • Strong attention to detail and an interest in data analysis
  • Eagerness to learn and grow in a fast-paced digital environment

Preferred (but not required):

  • Google Ads or GA4 certification
  • Experience with reporting tools or marketing dashboards
  • Exposure to marketing automation platforms

AmeriLife Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AmeriLife and has not been reviewed or approved by AmeriLife.

  • Strong & Reliable Incentives Incentive structures offer uncapped commission and performance bonuses that can scale earnings for high producers. Compensation can be attractive for roles that consistently generate sales.
  • Healthcare Strength Corporate roles include major medical, dental, and vision coverage, with recent additions such as expanded mental‑health sessions. Coverage is positioned as competitive and is viewed positively in several instances.
  • Leave & Time Off Breadth Time‑off programs include generous PTO, paid maternity benefits, and dedicated volunteer time off. Wellness resources are highlighted alongside leave options for eligible roles.

AmeriLife Insights

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The Company
HQ: Clearwater, FL
1,001 Employees
Year Founded: 1971

What We Do

Based in Clearwater, Fla., AmeriLife is a national leader in developing, marketing and distributing annuity, life and health insurance solutions to protect the health and retirement needs of consumers. For nearly 50 years, AmeriLife has partnered with the nation’s leading insurance carriers to provide value and quality to customers served through a national distribution network of over 150,000 insurance agents and advisors, nearly 30 marketing organizations, and 50 insurance agency locations.

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