Our Company
Explore how you can contribute at AmeriLife.
For over 50 years, AmeriLife has been a leader in the development, marketing and distribution of annuity, life and health insurance solutions for those planning for and living in retirement.
Associates get satisfaction from knowing they provide agents, marketers and carrier partners the support needed to succeed in a rapidly evolving industry.
Job Summary
We are looking for a motivated and detail-oriented Digital Marketing & Analytics Coordinator to support the execution of our paid advertising and digital tracking initiatives. This role is ideal for someone with foundational experience in digital marketing and a strong interest in analytics and campaign performance. You’ll work across platforms including Google Ads, Facebook, LinkedIn, and Google Analytics 4 (GA4) to help implement, monitor, and report on key marketing activities.Job Description
Key Responsibilities:
- Assist in planning and running paid advertising campaigns on Google Ads, Facebook Ads, and LinkedIn Ads
- Support SEO implementation including meta tags, page titles, and basic on-page optimization
- Set up and maintain tracking in GA4, including pageview and event-level tracking
- Help define and monitor key conversion events using GA4 and Google Tag Manager
- Create basic performance reports and dashboards using Google Looker Studio (formerly Data Studio)
- Monitor and summarize campaign results and user behavior for internal review
- Collaborate with team members to ensure tracking and analytics are integrated across WordPress and other CMS platforms
Qualifications:
- At least 1 year of experience with Google Analytics (preferably GA4)
- Some experience running or assisting with campaigns on Google, Facebook, or LinkedIn Ads
- Familiarity with Google Tag Manager, Google Search Console, and Looker Studio is a plus
- Understanding of basic SEO principles
- Experience using WordPress or similar CMS platforms
- Strong attention to detail and an interest in data analysis
- Eagerness to learn and grow in a fast-paced digital environment
Preferred (but not required):
- Google Ads or GA4 certification
- Experience with reporting tools or marketing dashboards
- Exposure to marketing automation platforms
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What We Do
Based in Clearwater, Fla., AmeriLife is a national leader in developing, marketing and distributing annuity, life and health insurance solutions to protect the health and retirement needs of consumers. For nearly 50 years, AmeriLife has partnered with the nation’s leading insurance carriers to provide value and quality to customers served through a national distribution network of over 150,000 insurance agents and advisors, nearly 30 marketing organizations, and 50 insurance agency locations.
