We are looking for an experienced and detail-oriented Digital & Marketing Analytics Lead to drive data-driven decision-making across marketing, digital journeys, and commercial products. You will lead the end-to-end analytics process, from framing business questions to creating actionable insights. This role requires technical expertise, strategic thinking, and a passion for uncovering data trends that shape business strategies.
Key Responsibilities
- Analytics Strategy:
- Collaborate with business units to identify key business questions and define analytics goals.
- Develop frameworks for analyzing marketing performance, digital customer journeys, and commercial product outcomes.
- Platform Implementation:
- Oversee the integration of analytics platforms across digital and offline marketing channels, mobile apps, and websites.
- Define tagging requirements and communicate technical specifications to tech teams for implementation. E.g. Clevertap, Google Analytics, Adjust MMP platforms.
- Data Integration and Reporting:
- Combine analytics data with financial, operational, and other data sources to deliver holistic insights.
- Build intuitive reports and dashboards using tools like Redash, Tableau, Superset, or similar platforms.
- Data Analysis and Insight Generation:
- Analyze customer behaviors across offline and online channels, focusing on acquisition, engagement, and retention metrics.
- Present findings to stakeholders, translating complex data into actionable business recommendations.
- Stakeholder Communication:
- Serve as a bridge between marketing, technical, and business teams, ensuring alignment on data goals.
- Educate teams on how data is sourced, manipulated, and applied for decision-making.
- Experience:
- 4 - 8 years in marketing or digital analytics.
- Proven experience with mobile app and web analytics, including user behavior and commercial performance.
- Familiarity with online and offline channel analytics (e.g., social media, SEM, CRM campaigns, offline events).
- Background in tech, fintech, e-commerce, or digital-first industries preferred.
- Technical Skills:
- Statistics or mathematics, and data mining proficiency highly preferred
- Proficient in SQL or similar tools for querying and data manipulation.
- Hands-on experience with digital analytics platforms like Clevertap, Google Analytics, Mixpanel, Firebase, or similar tools.
- Knowledge of data visualization tools such as Redash, Superset, or Tableau or similar platforms.
Top Skills
What We Do
We are a prosperity platform company to harmoniously build a strong economy from the grassroots in order to realize the grassroots communities of technology equity, inclusiveness and sustainability.
We believe prosperity platform is the right solution to deliver high quality digital financial services and to bridge the gap that brings shared prosperity to the World.
Amartha’s Team are highly compassionate people who are impatient to deliver their impacts to alleviate the sufferings of others.
Working at Amartha means you are part of dynamic and compassionate team who make impact on daily basis. It means you sign up for a high-paced environment where everyone is taking part in achieving success and make other people happier.
It also means you wake up every single day energized, and excited of what’s next to be done to help Indonesia and the world a more equitable and prosperous place to live for everyone.
It means you feel special, as whatever you do with Amartha makes a dent in the universe, healing the world a day at a time.
Working at Amartha means you are ready to help and alleviate each other, contribute your best with empathy and passion. As we go long miles, you need a team to achieve your success.
Working at Amartha means you have made a conscious choice to embark on a journey to creating a less painful world. A journey that makes you feel good, that you have contributed to a meaningful work every single day.
Join our impact mission! Check our career page now👉🏼 https://careers.amartha.com/
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