Parker Street (a division of WFLA-TV) is the newest and coolest digital agency to hit Tampa Bay! We are a forward-thinking company dedicated to driving growth through data-driven digital marketing strategies. At Parker Street, we transform innovative ideas into impactful realities, ensuring our clients’ brands thrive in the digital landscape. We are passionate about ideation, excellence, and delivering measurable results and we want you to join our team!
Responsibilities:
- Data Analysis: Collect, analyze, and interpret data from digital marketing channels (e.g., website, social media, email campaigns) to measure performance and identify trends.
- Campaign Performance: Monitor and evaluate the effectiveness of digital marketing campaigns, providing actionable insights to improve ROI.
- Campaign Optimization: Monitor and execute campaign optimization to enhance performance and achieve marketing goals.
- Reporting: Create detailed reports and dashboards to communicate key metrics and findings to stakeholders.
- SEO and SEM: Analyze and optimize search engine optimization (SEO) and search engine marketing (SEM) efforts to improve organic and paid search performance.
- A/B Testing: Design and conduct A/B tests to evaluate the impact of different marketing strategies and tactics.
- Market Research: Conduct market research to identify opportunities and trends in the digital landscape.
- Collaboration: Work closely with the marketing team to develop and implement data-driven strategies that align with business goals.
- Tool Management: Utilize various analytics tools (e.g., Google Analytics, SEMrush, HubSpot) to track and measure digital marketing performance.
Qualifications:
- 2+ years’ experience as a Digital Marketing Analyst or similar role
- Strong analytical skills and proficiency in data analysis tools and techniques.
- In-depth knowledge of digital marketing channels and best practices.
- Experience with SEO, SEM, and web analytics tools.
- Excellent communication and presentation skills.
- Ability to work independently and as part of a team.
- Strong problem-solving skills and attention to detail.
- Bachelor’s degree in marketing, Business, Statistics, or a related field.
- An entrepreneurial spirit
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
