The Parker Street Agency, located in Tampa Florida, and owned by Nexstar’s WFLA-TV, is seeking a motivated and experienced Digital Marketing Analyst to plan, launch, optimize, and report on our customers’ Digital campaigns. If you are an experienced Digital marketer desiring an outstanding opportunity, this position is for you.
Job Responsibilities:
- Work with AE’s to plan and build custom Digital marketing programs for their local and regional customers.
- Organize and launch campaigns through Nexstar’s digital platforms and trusted partners.
- Optimize live campaigns to meet each customer’s KPI goals.
- Provide monthly campaign reporting for each customer.
- Participate in high-level, client-facing meetings as a “digital expert”.
- Communicate across internal departments and customers.
- Research client products, services, and current strategies to identify new opportunities for marketing and advertising campaigns
- Establish, maintain, and grow meaningful relationships with internal teams and client teams.
- Proven ability to work in a fast-paced and deadline-oriented business.
Requirements & Skills:
- 1+ years of digital marketing experience is preferred
- Experience in launching and optimizing DSP campaigns. (ex. Amazon DSP, The Trade Desk, Vibe, Google, YouTube, etc.)
- Experience in compiling monthly Digital reporting.
- Preferred experience in attribution marketing focused on measuring KPI (ex. Leads, Sales, Conversions, Engagements, etc.)
- Significant knowledge of the digital marketing product/ services offerings and effective use for clients
- Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
- Effective communication
- Ability to interact with high-level decision makers
- Solid Knowledge of web analytics tools like Google Analytics, Adobe Analytics, etc.
- Ability to execute in an organization through collaboration and a consultative process
- Excellent follow-up, strong organizational skills and attention to detail
Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
