Summary
Job Description:
Baptist Health is looking for a Digital Marketing Analyst to join our team in Louisville, KY!
The position calls for someone self-motivated and self-aware who can manage multiple digital marketing-related tasks and work streams on deadline, including developing digital strategy, tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance, handling lead generation, analyzing marketing and web metrics and other key marketing initiatives that integrate into the Baptist
Health CMS and CRM. The position also includes supporting the leadership team and client service team with online research, providing inbound strategy recommendations and other activities as needed. To be successful as a digital marketing analyst, you should have strong technical skills and be able to present actionable insights to inform digital marketing strategies. A top-notch digital marketing analyst should also have excellent analytical skills, be detail-oriented, and work well within a team.
Qualifications:
Bachelor’s degree with 5 plus years combined experience in website analytics, which includes the ability to navigate, identify and report on key findings and create actionable items from the platform. Build and plan multivariant (a/b) testing plans and monitor until statistical significance is identified.
7 plus years of experience in lieu of degree.
Skills Required
- Bachelor's degree
- At least 5 years of combined experience in website analytics
- Ability to navigate analytics platforms, identify and report key findings, and create actionable recommendations
- Experience building and planning multivariate A/B testing plans and monitoring results until statistical significance
- At least 7 years of relevant experience may substitute for a bachelor's degree
What We Do
Founded in 1924 in Louisville, Kentucky, Baptist Health is a full-spectrum health system dedicated to improving the health of the communities it serves. The Baptist Health family consists of nine hospitals, employed and independent physicians, and more than 400 points of care, including outpatient facilities, physician practices and services, urgent care clinics, outpatient diagnostic and surgery centers, home care, fitness centers, and occupational medicine and physical therapy clinics. Baptist Health’s eight owned hospitals include more than 2,300 licensed beds in Corbin, Elizabethtown, La Grange, Lexington, Louisville, Paducah, Richmond and New Albany, Indiana. Baptist Health also operates the 410-bed Baptist Health Deaconess Madisonville in Madisonville, Kentucky in a joint venture with Deaconess Health System based in Evansville, Indiana. Baptist Health employs more than 23,000 people in Kentucky and surrounding states. Baptist Health is the first health system in the U.S. to have all of its hospitals recognized by the American Nursing Credentialing Center with either a Magnet® or Pathway to Excellence® designation for nursing excellence. Baptist Health’s employed provider network, Baptist Health Medical Group, has nearly 1,500 providers, including more than 750 physicians and more than 740 advanced practice clinicians. Baptist Health’s physician network also includes more than 2,000 independent physicians. Learn more at BaptistHealth.com.
