Job Title: Digital Marketer
Location: Ikeja, Lagos, Nigeria
About Us
We are a rising HR consulting and training firm known for our professional excellence, and we are seeking a proactive and dynamic sales executive to join our team. Our collaborative work environment fosters growth, and we thrive on mutual support. The ideal candidate will become an integral part of our dedicated team and contribute to the growth and success of our HR consulting and training firm.
About the job
We are looking for a results-oriented Digital Marketer with of experience planning and executing digital marketing campaigns. The ideal candidate will have proven expertise in running Google Ads and Meta Ads campaigns, email marketing, and managing a company blog to drive traffic, generate leads, and improve customer engagement.
Plan, execute, and optimize digital marketing campaigns across Google Ads and Meta Ads to drive brand awareness, lead generation, and customer acquisition.
Develop, manage, and optimize email marketing campaigns, including newsletters and promotional emails.
Create, edit, publish, and manage high-quality blog content, ensuring it aligns with the company's content strategy.
Conduct keyword research and implement SEO strategies to improve website visibility, organic traffic, and search engine rankings.
Monitor campaign performance using analytics tools such as Google Analytics, and provide actionable insights through regular reports.
Manage digital marketing budgets, track key performance metrics, and optimize campaigns to maximize return on investment (ROI) and conversion rates.
Collaborate with internal teams to develop engaging marketing content, support product or service promotions, and maintain consistent brand messaging across digital channels.
Stay updated on digital marketing trends, emerging technologies, and competitor activities, recommending and implementing strategies to improve marketing performance.
Requirements
Hands-on experience with Google Ads and Meta Ads Manager.
Strong understanding of PPC campaign management and optimization.
Experience with email marketing platforms such as Mailchimp, Brevo, HubSpot, or similar tools.
Proficiency in Google Analytics 4 (GA4) and Google Search Console.
Knowledge of SEO best practices and keyword research tools.
Experience using WordPress or other content management systems to manage blogs.
Knowledge of Canva or Adobe Creative Suite for creating marketing assets.
Strong copywriting and content creation skills.
Preferred candidate location: Ikeja and its environs
Benefits
Why you should join us
We are committed to setting a new standard for training and HR practice across Sub-Saharan Africa. By joining our team, you will play a key role in delivering innovative HR solutions that create measurable impact for our clients. We continuously invest in our people’s professional development, equipping our team with the skills, tools, and exposure needed to deliver exceptional service and grow their careers.
Skills Required
- Hands-on experience with Google Ads and Meta Ads Manager
- Strong understanding of PPC campaign management and optimization
- Experience with email marketing platforms such as Mailchimp, Brevo, HubSpot, or similar tools
- Proficiency in Google Analytics 4 (GA4) and Google Search Console
- Knowledge of SEO best practices and keyword research tools
- Experience using WordPress or other content management systems to manage blogs
- Knowledge of Canva or Adobe Creative Suite for creating marketing assets
- Strong copywriting and content creation skills
- Preferred candidate location: Ikeja and its environs
What We Do
Lopterra Services Limited is a professional services firm providing a unique blend of safety, management systems training, consultancy, and HR and staffing services across Africa. Based in South Africa and Nigeria, they specialize in high-quality Human Resources and professional development training to help businesses achieve their objectives and maximize their potential through innovative and reliable business solutions.
