About
the Role
We are seeking a creative and
results-driven Digital Marketer to join our team. The ideal candidate
will be responsible for promoting the company’s products and services through
digital marketing, creating engaging content, managing online platforms,
generating quality leads, and supporting revenue growth. This role
requires someone who understands that digital marketing is not only about
creating content but also about using content, campaigns, and digital
strategies to attract potential customers, build relationships, and convert
opportunities into sales. The successful candidate should be comfortable
using AI tools, creating video content, managing digital campaigns, and working
with sales teams to achieve business goals.
Key
Responsibilities
- Creating, recording, editing, and publishing engaging
video content that promotes the company’s brand, products, and services.
- Developing and implementing digital marketing campaigns
that increase visibility, attract potential customers, and generate sales
opportunities.
- Managing social media platforms, content calendars, and
online campaigns to maintain a strong brand presence.
- Creating marketing content that educates, engages, and
moves potential customers through the buying journey.
- Building and managing end-to-end sales funnels that
attract leads, nurture customer interest, and support conversion into
paying clients.
- Working closely with the sales team to improve lead
quality, follow-up processes, customer engagement, and sales results.
- Using AI tools and digital technologies to improve
content creation, marketing efficiency, customer research, and campaign
performance.
- Tracking marketing performance, analysing results, and
recommending strategies that improve engagement, lead generation, and
revenue growth.
Requirements
• Minimum of OND, HND, or BSc in Marketing, Communications, Business Administration, Media Studies, or related field (experience can also be considered)
• Proven experience in digital marketing, content creation, social media management, or related role
• Strong understanding of digital marketing strategies, customer engagement, and lead generation
• Experience in creating and editing video content for digital platforms
• Ability to use AI tools for content creation, marketing, and automation
• Understanding of sales funnels and how digital marketing drives customer conversion and revenue
• Strong communication, creativity, and ability to work independently
• Sales-driven mindset with ability to convert leads into business opportunities.
Benefits
Skills Required
- OND, HND, or BSc in Marketing, Communications, Business Administration, Media Studies, or a related field; relevant experience may be considered
- Proven experience in digital marketing, content creation, social media management, or a related role
- Strong understanding of digital marketing strategies, customer engagement, and lead generation
- Experience creating and editing video content for digital platforms
- Ability to use AI tools for content creation, marketing, and automation
- Understanding of sales funnels and digital marketing conversion and revenue generation
- Strong communication skills, creativity, and ability to work independently
- Sales-driven mindset and ability to convert leads into business opportunities
What We Do
ACR Global, the brand name of Afconrecruit Ltd, is a consulting firm that helps African businesses grow through business ecosystems, organizational structures, recruitment, outsourcing, and team-performance optimization. It connects African organizations with international markets and opportunities, while supporting franchise expansion, mergers, acquisitions, talent development, and trade. The company began as a recruitment firm and has evolved into a broader African economic-development and business-growth partner.
