Digital Manager

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​

​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. 

Enterprise Digital Strategy & Breakthrough Growth

• Set and own the enterprise vision and multi-year strategy for the total digital business in Greater China, with a clear ambition to gain market share.
• Identify and unlock breakthrough growth opportunities across marketplaces, owned online channels, social commerce and the broader digital ecosystem.
• Define where to play and how to win by making bold choices on customer propositions, channel roles, business models, investments and capabilities.
• Create a clear transformation roadmap with measurable milestones, strong governance and full alignment across market, regional and global leadership.
• Anticipate changes in customer behaviour, technology, competitors and platform dynamics, and translate them into first-mover commercial advantage.

P&L, Market Share & Investment Leadership

• Own the total digital P&L, market-share agenda and long-term value creation across marketplaces and owned online channels.
• Set ambitious commercial targets and steer revenue, margin, customer growth, traffic, conversion, inventory productivity and investment return as one integrated performance agenda.
• Make enterprise-level investment and resource-allocation decisions, balancing accelerated growth, profitability, brand strength and long-term strategic value.
• Translate complex commercial and financial data into clear strategic choices and recommendations for senior leadership.

Strategic Platform & Ecosystem Partnerships

• Act as H&M Greater China’s senior strategic counterpart to Tmall, JD, Douyin and Tencent, building trusted relationships with their top leadership teams.
• Create joint business plans and strategic partnerships that unlock differentiated customer access, platform resources, innovation, data capabilities and commercial growth.
• Lead high-stakes negotiations on strategic agreements, investment, traffic, technology, marketing resources and new business opportunities.
• Build a strong external network across China’s digital ecosystem to secure early insight, influence platform agendas and identify emerging growth opportunities.

Digital Customer Proposition & Transformation

• Define a distinctive, customer-led digital proposition across marketplaces, .com, app and social commerce, ensuring each channel has a clear strategic role.
• Transform the end-to-end digital customer journey by connecting brand, assortment, content, price, promotion, personalization, service and post-purchase experience.
• Use customer, sales, market and platform insights to identify structural barriers and create step-change improvements in relevance, engagement and conversion.
• Sponsor major digital capabilities, new business models and innovation pilots, scaling successful solutions with speed and commercial discipline.
• Connect digital strategy with the total H&M omnichannel agenda to create stronger customer value and business impact across online and stores.

Executive Leadership & Organizational Mobilization

• Lead, inspire and develop a high-performing digital leadership team with the strategic capability, commercial ownership and courage required to deliver breakthrough growth.
• Mobilize Commercial, Marketing, Tech, Supply Chain, Logistics, Controlling, Customer Service and Global functions behind one integrated digital growth agenda.
• Create clear senior-level decision forums, accountabilities and operating rhythms that accelerate execution and remove organizational barriers.
• Influence market, regional and global stakeholders at the highest level, securing the capabilities, investment and decisions required for the China growth ambition.

Education

• Bachelor’s degree in Ecommerce, Business, Marketing, Finance, Economics, Technology or a related field. An MBA or equivalent advanced degree is a strong advantage.

Skills

• Enterprise strategy and transformation leadership, with the ability to frame a bold vision and convert it into a focused, executable growth agenda
• Exceptional commercial acumen, including ownership of a large P&L, market-share growth, investment allocation and profitable business scaling
• Deep knowledge of the China digital ecosystem, marketplace economics, social commerce, customer behaviour and platform operating models
• Executive-level relationship building and complex negotiation capability with major ecosystem partners, especially Tmall, JD, Douyin and Tencent
• Outstanding analytical and strategic judgment, with the ability to simplify complexity, challenge assumptions and make high-quality decisions under uncertainty
• Proven ability to lead transformation across complex matrix organizations and influence senior market, regional, global and external stakeholders
• Inspirational people leadership, with a strong track record of building senior teams, raising capability and creating accountability for exceptional results
• Excellent executive communication and presentation skills; fluent in English, with strong China-market communication capability

Experience

• Substantial senior leadership experience in digital commerce, marketplaces, consumer technology or platform-led business, preferably in fashion, retail or a customer-facing growth company
• Proven record of creating and delivering breakthrough digital growth strategies, materially scaling a business and gaining market share
• Proven ownership of a significant P&L and major strategic investments, with accountability for both rapid growth and sustainable profitability
• Demonstrated success building senior strategic partnerships and negotiating at executive level with leading China digital platforms or technology companies
• Experience leading large-scale digital transformation and mobilizing multiple functions, geographies and senior stakeholders behind one enterprise agenda
• Experience leading and developing senior commercial and digital leaders in a fast-paced, highly competitive environment

WHY YOU’LL LOVE WORKING HERE 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).​

​We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability 

• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years 
• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues 
• We are an inclusive company where you’re encouraged to be yourself at work 
• You will have access to a large global talent community, where career growth and aspirations have no limits 
• We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, paid leave programs, and paid time off, including a community day to serve your local community             

JOIN US   

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

 *We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.