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We’re in relentless pursuit of breakthroughs that change patients’ lives.
The Role
Manage data-driven social media strategy for prescription-drug audiences across Chinese platforms; lead KOL/KOC partnerships; ensure medical/legal/regulatory (MLR) compliance; set and analyze KPIs; collaborate cross-functionally; respond to crises; experiment with new formats to drive engagement and align digital activities with business objectives.
Summary Generated by Built In
核心职责
Key Responsibilities
1. 社交媒体策略与执行
1. Social Media Strategy & Execution
2. 合 规 与商业敏锐度
2. Compliance & Business Acumen
3. 绩效管理与责任感
3. Performance & Accountability
4. 创新与适应力
4. Innovation & Adaptability
任职要求
Qualifications
为什么加入我们？
Why Join Us ?
- Impact lives by advancing digital healthcare literacy .
- Work at the intersection of cutting-edge pharma and digital innovation .
- Competitive professional growth and a collaborative culture .
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research
Key Responsibilities
1. 社交媒体策略与执行
1. Social Media Strategy & Execution
- 制定并实施基于数据的社交媒体策略，针对处方药受众（患者 /HCPs ）覆盖多平台（ 如抖音 、小红书、 微博、微信、 专业医疗论坛）。
- 主导 KOL/KOC 合作：识别、签约并管理与医疗领域影响者的合作，共同创作合 规 、教育性强且具有吸引力的内容。
- 监督内容 / 话题策划，确保符合医学、法律和合 规 （ MLR ）审核流程。
- 基于对各平台逻辑、算法、优缺点的理解，优化平台专属运营策略（如短视频 vs. 长图文）。
- Develop and implement data-driven social media strategies tailored to prescription drug audiences (patients/HCPs) across platforms (e.g., Douyin, Red note , Weibo, WeChat, and professional forums) .
- Lead KOL/KOC collaboration: Identify , onboard, and manage partnerships with healthcare influencers to co-create compliant, educational, and engaging content .
- Oversee content/topic generation, ensuring alignment with medical, legal, and regulatory (MLR) review processes .
- Optimize platform-specific approaches by leveraging knowledge of each platform's logic, algorithms, advantages, and limitations (e.g., short-video vs. long-form content) .
2. 合 规 与商业敏锐度
2. Compliance & Business Acumen
- 严格遵守医药广告法规（如中国《药品管理法》、 临床 指南），确保所有内容合 规 。 严格遵守公司的相关规定， 确保零合 规 事件。
- 将复杂的医学信息转化为易懂、患者友好的内容，同时保证准确性。
- 监测行业趋势和 竞品 动态，识别机会与风险。
- Navigate strict pharmaceutical advertising regulations (e.g., China's Drug Administration Law, clinical guidelines) to ensure all content meets compliance standards . Strictly adhere to company regulations to ensure zero compliance incidents.
- Translate complex medical information into accessible, patient-friendly content without compromising accuracy .
- Monitor industry trends and competitor activities to identify opportunities and risks .
3. 绩效管理与责任感
3. Performance & Accountability
- 设定 KPI （ 触达、浏览、 互动 等 ）并定期分析数据以优化策略。
- 跨团队协作（医学事务、 合 规 法 务 、 企业沟通、 BU 等 ），确保社交媒体目标与业务目标一致。
- 快速应对危机或错误信息。
- Define KPIs ( Reach , view, interaction, etc. ) and regularly analyze performance to refine strategies .
- Collaborate with cross-functional teams (Medical Affairs, Compliance & Legal, Communication, etc. ) to align social media efforts with business goals .
- Manage crises or misinformation swiftly .
4. 创新与适应力
4. Innovation & Adaptability
- 尝试新兴形式（如医生直播问答、互动工具）以提升用户参与。
- 根据平台更新、法规变化或用户行为调整策略。
- Experiment with emerging formats (e.g., live Q&A with HCPs, interactive tools) to enhance user engagement .
- Adapt strategies based on platform updates, regulatory changes, or shifts in patient/HCP behavior .
任职要求
Qualifications
- 经验 : 3 年以上社交媒体运营经验，医药 / 医疗行业或强监管领域优先。
- 具备 KOL/KOC 管理及医疗健康内容创作经验。
- 熟悉处方药商业模式（如 电商 、互联网医院 等 ）。
- 技能 :
- 精通国内外社交媒体生态（如微信、 抖音 等 ）。
- 较强的商业意识，能 平衡教育 目标与商业需求。
- 熟练使用分析工具及合 规 流程。
- 品质 :
- 责任心强、注重细节、恪守合 规 与职业道德。
- 适应快节奏和不确定性，主动性强。
- Experience: 3 + years in social media operations, preferably in healthcare/pharmaceuticals or highly regulated industries .
- Proven track record in KOL/KOC management and content creation for medical/health topics .
- Familiarity with prescription drug business models (e.g., E C , internet HP, etc. ) .
- Skills:
- Deep understanding of social media ecosystems (China + global platforms) .
- Strong business sense; ability to balance educational goals with commercial objectives .
- Fluent in analytics tools and compliance workflows .
- Mindset:
- Accountable, detail-oriented, and ethical with a commitment to compliance .
- Agile and proactive in a fast-paced, ambiguous environment .
为什么加入我们？
Why Join Us ?
- 通过推动数字医疗普及，改善患者生活。
- 站在医药与数字创新的交叉领域。
- 具有竞争力的职业发展机会及协作文化。
- Impact lives by advancing digital healthcare literacy .
- Work at the intersection of cutting-edge pharma and digital innovation .
- Competitive professional growth and a collaborative culture .
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research
Skills Required
- Minimum 3 years social media operations experience
- Experience managing KOL/KOC and creating medical/health content
- Familiarity with prescription drug business models (e-commerce, internet hospitals)
- Deep understanding of domestic and global social media ecosystems (WeChat, Douyin, Xiaohongshu, Weibo)
- Proficiency with analytics tools and compliance workflows
- Strong business acumen; ability to balance educational goals with commercial objectives
- Experience in healthcare/pharmaceuticals or other highly regulated industries
- Detail-oriented, accountable, and committed to compliance and professional ethics
What the Team is Saying
Daniel
Diagnostics Launch Lead
Anna
R&D Privacy Steward
Esteban
Specialist
Pfizer
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The Company
What We Do
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Why Work With Us
We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.
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Pfizer Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
2.5 days a week
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