As a Digital Marketing Manager for CT, you play a key role in planning, executing, and optimizing digital campaigns across paid, owned, and partner channels. This role bridges strategy and execution, ensuring that digital initiatives are activated efficiently, meet performance targets, and align with broader marketing and business objectives. The ideal candidate is data-driven, execution-focused, and experienced in managing multi-channel digital activations from launch through optimization and reporting.
Your role:
Lead the end-to-end activation of digital campaigns across channels such as paid search, paid social, display, video, programmatic, and owned platforms
Translate marketing and media strategies into actionable digital activation plans
Manage campaign calendars, budgets, and timelines to ensure on-time delivery
Monitor campaign performance and optimize against KPIs and business objectives
Conduct A/B testing on creative, messaging, formats, and targeting
Identify performance insights and implement continuous improvements
Analyze performance data and provide clear, actionable insights to stakeholders
Develop and deliver regular performance reports and post-campaign analyses
Act as the activation point of contact for internal and external stakeholders
Ensure adherence to brand, legal, and data privacy standards
Improve activation processes, documentation, and workflows for efficiency and scalability
You’re the right fit if:
You work with a high level of autonomy, with the ability to translate strategic direction into consistent, high-quality digital engagement across channels and markets.
You bring 5+ years experience in digital marketing, preferably in healthcare, working with media agencies or in-house activation teams.
You are comfortable working with cross-functional stakeholders in an international environment.
You combine creative thinking with strong execution, planning, and optimization skills.
You are familiar with analytics tools such as Google Analytics, Adobe Analytics, or similar
You have attention for detail and operational excellence, with a problem-solving mindset and a bias toward action
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
Skills Required
- 5+ years experience in digital marketing
- Experience working with media agencies or in-house activation teams
- Preferably experience in healthcare marketing
- Experience activating campaigns across paid search, paid social, display, video, programmatic, and owned platforms
- Familiarity with analytics tools (Google Analytics, Adobe Analytics, or similar)
- Experience conducting A/B testing and implementing optimizations
- Ability to manage campaign calendars, budgets, and timelines
- Ability to analyze performance data and deliver clear insights and reports
- Comfort working with cross-functional stakeholders in an international environment
- Attention to detail, operational excellence, problem-solving mindset, and bias toward action
- Ensure adherence to brand, legal, and data privacy standards
Philips Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Philips and has not been reviewed or approved by Philips.
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Retirement Support — Retirement support is positioned as a standout, including a strong 401(k) match (often described at 7%) alongside pensions in some contexts.
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Flexible Benefits — Flexible benefits are emphasized through choice in health insurance options and a broad “Total Rewards” approach that combines compensation, health and wellness, and work-life support.
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Leave & Time Off Breadth — Leave and time off breadth appears strong, with generous paid time off and policies covering parental leave, caregiving responsibilities, volunteering, and family medical leave.
Philips Insights
What We Do
Do the work of your life to help the lives of others. As a leading health technology company, it is our purpose to improve people’s health and well-being through meaningful innovation. Our goal is to improve 2.5 billion lives per year by 2030. We also strive to be the best place to work for people who share our passion, by promoting personal development, inclusion and diversity while acting responsibly towards our planet and society.
