About Amartha
At Amartha, we empower micro-businesses across Indonesia, enabling growth and equal prosperity. We’ve supported over 2.7 million entrepreneurs—mostly women—by disbursing IDR 22.8 trillion in funding. As we step into 2025, Amartha is evolving into a technology-driven financial ecosystem, expanding our reach in lending, funding, and payments. Through innovation and digital solutions, we aim to enhance accessibility, streamline processes, and create a seamless user experience.
About the Role
As a Digital Growth Specialist on our Strategy & Growth for Agent Network team, you will play a crucial role in scaling our network and enhancing the digital footprint of Amarthalink. We are looking for a strategic thinker with a strong digital acumen to help us grow and strengthen our presence across various communities. If you are passionate about digital acquisition and data-driven growth, we encourage you to apply.
Responsibilities
- Develop a comprehensive digital acquisition strategy by deeply understanding segment behavior, business goals, user research, and competitor benchmarking
- Drive location-based acquisition initiatives by collaborating with the product, marketing, and data science teams to optimize targeting strategies and drive deep market penetration in key areas.
- Work with marketing to develop and implement robust digital marketing strategies to drive acquisition for the Amarthalink agent network.
- Work with marketingRegularly monitor and analyze the performance of digital campaigns, including paid ads, SEO, and ASO, to ensure optimal reach and engagement.
- Perform in-depth data analysis regarding agent network performance, including metrics on acquisition rates, location coverage, and agent activity.
- Utilize analytical tools to create detailed reports and visualizations that highlight trends, successes, and areas for improvement.
- Track & monitor key acquisition metrics, including installs, conversion rates, customer acquisition cost (CAC), and return on ad spend (ROAS)
- Coordinate with relevant teams to manage and allocate budgets for digital marketing initiatives effectively.
- Ensure that spending on digital channels delivers optimal ROI and contributes to the strategic growth objectives.
- Work closely with other teams within the Strategy & Growth department to align digital strategies with overall business goals.
- Prepare regular reports for the team that provide insights into the digital performance and strategic recommendations for further growth.
- Gather insight and collaborate initiatives across multiple functions (product, data, marketing, researcher)
Requirements
- A Bachelor’s degree in Marketing, Communications, Business, or a related field (preferred).
- Over 3 years of experience in growth, with a focus on digital acquisition.
- Excellent analytical and problem-solving skills, with the ability to interpret complex data into actionable insights.
- Superior presentation and communication skills, capable of effectively conveying insights and strategies to stakeholders
- Strong background in data analytics
- Ability to work independently and manage multiple projects in a dynamic and fast-paced environment.
- Experience in the retail or telecommunications sector, particularly in managing or growing agent networks.
- Advanced skills in data visualization, data analytics tools and digital marketing analytics tools.
- Knowledgeable in digital acquisition fundamentals, trends and best practices is preferable
At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth.
We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions.
Skills Required
- Bachelor's degree in Marketing, Communications, Business, or related field
- Over 3 years of experience in growth with focus on digital acquisition
- Excellent analytical and problem-solving skills, able to interpret complex data into insights
- Superior presentation and communication skills for stakeholder engagement
- Strong background in data analytics
- Ability to work independently and manage multiple projects in fast-paced environment
- Experience in retail or telecommunications sector, especially managing or growing agent networks
- Advanced skills in data visualization, data analytics tools and digital marketing analytics tools
- Knowledge of digital acquisition fundamentals, trends and best practices
What We Do
We are a prosperity platform company to harmoniously build a strong economy from the grassroots in order to realize the grassroots communities of technology equity, inclusiveness and sustainability. We believe prosperity platform is the right solution to deliver high quality digital financial services and to bridge the gap that brings shared prosperity to the World. Amartha’s Team are highly compassionate people who are impatient to deliver their impacts to alleviate the sufferings of others. Working at Amartha means you are part of dynamic and compassionate team who make impact on daily basis. It means you sign up for a high-paced environment where everyone is taking part in achieving success and make other people happier. It also means you wake up every single day energized, and excited of what’s next to be done to help Indonesia and the world a more equitable and prosperous place to live for everyone. It means you feel special, as whatever you do with Amartha makes a dent in the universe, healing the world a day at a time. Working at Amartha means you are ready to help and alleviate each other, contribute your best with empathy and passion. As we go long miles, you need a team to achieve your success. Working at Amartha means you have made a conscious choice to embark on a journey to creating a less painful world. A journey that makes you feel good, that you have contributed to a meaningful work every single day. Join our impact mission! Check our career page now👉🏼 https://careers.amartha.com/
