Website & Digital Strategy Manager - CGS

Summary
 Why should you join the BlueCross BlueShield of South Carolina family of companies? Other companies come and go, but for more than seven decades we’ve been part of the national landscape, with our roots firmly embedded in the South Carolina community. We are the largest insurance company in South Carolina … and much more. We are one of the nation’s leading administrators of government contracts. We operate one of the most sophisticated data processing centers in the Southeast. We also have a diverse family of subsidiary companies that allows us to build on a variety of business strengths. We deliver outstanding service to our customers. If you are dedicated to the same philosophy, consider joining our team!
Description
 

Position Purpose:

Responsible for the management, enhancements, usability, and ongoing development of the website(s) for a department or business unit. Manages web business needs and problems, database design development, and internet/intranet maintenance. Utilizes web design knowledge and research to develop business strategies. Oversees other related support functions including project coordination, research, and communications functions.
Logistics:

This position is full-time (40 hours/week) Monday – Friday and is onsite at One Century Plaza in Nashville, TN. There is the possibility of a flexible work arrangement once training is complete and performance standards are being met.

What You’ll Do:

• Manage website development, content, projects, enhancements, and associated coordination. Interprets and initiates actions to meet customer requirements. Oversee the web support team or web support function to ensure effective application development/project as well as communication with internal/external customers. Provide direction related to business support services, communications, and functionality.
• Contribute to the strategic direction of the web team by providing business analysis and project direction, working with information systems to manage testing/implementation. Analyzes/research statistics, trends and best practices to determine the strategic direction of the website. Make recommendations for internet/intranet and other business improvements/opportunities to remain competitive with others in the industry and/or other related websites.
• Manage development/modification of relevant materials that aid in sales or marketing initiatives. Plans, coordinates, and supervises business related events such as meetings, conferences, collaborations and seminars, etc.
• Troubleshoot web issues with internet/intranet sites. Reviews website content to ensure compliance with any contractual guidelines.

To Qualify for This Position, You’ll Need:

Required Education:

• A Bachelor’s Degree. 

Required Work Experience:

• 5 years of experience in internet/intranet website design, maintenance, and management including 2 years of related business writing experience in a creative environment.

Required Skills and Abilities:

• Comprehensive knowledge of internet and intranet technologies and web site content design.
• Strong business writing, editing, time management, organizational, and multi-tasking skills.
• In-depth knowledge of the principles, theories, practices, and techniques for managing the activities related to planning and implementing website projects and enhancements.
• Strong organization, analytical and communication skills.
• Knowledge of Microsoft Office applications.

We Prefer You to Have:

• Experience in Medicare, healthcare, or insurance industry
• Experience in understanding and using web content management systems (CMSs), HTML/CSS, and digital governance practices
• Experience providing oversight to a company’s digital media presence, including creating, managing, and optimizing digital campaigns across all digital platforms – websites, social media, search engine optimization, and email marketing
• Experience in driving improved customer experience results through evaluating analytics and user feedback on digital platforms – websites, social media, etc.

What Blue Can Do for You:

Our comprehensive benefits package includes:

• 401(k) retirement savings plan with company match.
• Subsidized health plans and free vision coverage.
• Life insurance.
• Paid annual leave — the longer you work here, the more you earn.
• Nine paid holidays.
• On-site cafeterias and fitness centers in major locations.
• Wellness programs and a healthy lifestyle premium discount.
• Tuition assistance.
• Service recognition.

What to Expect Next:

After submitting your application, our recruiting team members will review your resume to ensure you meet the qualifications.  This may include a brief telephone interview or email communication with our recruiter to verify resume specifics and salary requirements.

Management will be conducting interviews with those candidates who qualify, with prioritization given to those candidates who demonstrate the preferred qualifications.

We participate in E-Verify and comply with the Pay Transparency Nondiscrimination Provision. We are an Equal Opportunity Employer.

Some states have required notifications. Here's more information. 

Equal Employment Opportunity Statement

BlueCross BlueShield of South Carolina and our subsidiary companies maintain a continuing policy of nondiscrimination in employment to promote employment opportunities for persons regardless of age, race, color, national origin, sex, religion, veteran status, disability, weight, sexual orientation, gender identity, genetic information or any other legally protected status. Additionally, as a federal contractor, the company maintains Affirmative Action programs to promote employment opportunities for minorities, females, disabled individuals and veterans. It is our policy to provide equal opportunities in all phases of the employment process and to comply with applicable federal, state and local laws and regulations.

We are committed to working with and providing reasonable accommodations to individuals with physical and mental disabilities.

If you need special assistance or an accommodation while seeking employment, please e-mail [email protected] or call 1-800-288-2227, ext. 47480 with the nature of your request. We will make a determination regarding your request for reasonable accommodation on a case-by-case basis.