Digital Experience Marketing Manager (Open to remote)

At the Hawthorne Gardening Company, we’re on a relentless pursuit to push the limits of growing performance.

Hawthorne Gardening Company, a subsidiary of Scotts Miracle Gro, is seeking a Digital Experience Marketing Manager to join our marketing team. Remote or hybrid (Marysville, Ohio). 

Job Summary

Part strategy & part execution, the Digital Experience (DX) Marketing Manager will join an established internal marketing team, contributing expertise in consumer experience strategy and digital execution. The manager will be responsible for informing and collaboratively executing content, channel & marketing plans. Additional responsibilities include: identifying and implementing platform integrations to deliver marketing plans, owning some external agency relationships, project management support, and hands-on tactical execution. While digital-heavy, an understanding of omni-channel marketing, considering the full consumer journey, will be critical to success in this role. This role is expected to have two or more direct reports. 

Primary Responsibilities:

• Serve as the digital marketing lead

  • Possess & apply an understanding of platform and channel expertise, from social media (organic and paid), email/CRM, web & eCommerce

  • Contribute to the development & implementation of digital strategies & best practices 

  • Inform digital aspects of marketing plans & strategies - answer questions, participate in brainstorm & planning sessions, provide recommendations 

  • Monitor and analyze owned metrics & analytics, and work closely with cross-functional team to identify user behavior patterns, KPI improvements and trends, and opportunities for enhancement

  • Contribute to performance reports on a monthly basis to keep stakeholders informed on KPIs 

• Develop & execute consumer-driven content plans in partnership with the broader marketing team

  • Develop content plans based on the intersection of marketing objectives & the consumer journey - identify content needs, determine how the content should come to life, and where it is served to the consumer

  • Engage cross-functional experts (category, R&D, technical services, etc.) to develop content to meet the defined plan

  • Collaborate with social analysts to identify external content partners

  • Collaborate with web lead for SEO integration

  • Project management of content development, along with the marketing manager 

• Lead the social media team, currently comprised of two analysts:

  • Set standards and expectations for social media best practices 

  • Work day-to-day with analysts to create content calendars, address questions, plan content shoots, and actively manage social media accounts 

  • Grow & develop direct reports through training and coaching

• Act as the CRM/Email Lead, working in partnership with external agencies as needed

  • Posses a working understanding of CRM best practices, including CANSPAM, List Management, Benchmarks & KPIs, and Analytics

  • Build, test & send B2B emails through Pardot and MailChimp, leveraging existing templates & processes, either independently or with an agency partner

  • Report on performance, and develop optimization recommendations 

• Contribute to the development of web projects in partnership with the internal Web team and external agencies

• Project management of consumer experience initiatives & digital marketing projects

• Manage agency partner relationships, invoicing, and budgets 

Desired Qualifications:

• Bachelor's degree or equivalent relevant work experience 

• 5+ years of comparable experience in digital marketing, consumer experience or other relevant roles, corporate or agency 

• Digital proficiency - Meta Business Suite, Wordpress, SalesForce, Pardot, Google Analytics, MailChimp

• Strong strategic and critical thinking skills

• Ability to influence and lead across the organization - across, up and down

• Exceptional interpersonal skills, including the ability to communicate effectively across functions and personality types

• Strong presentation and facilitation skills

• Proven project management skills with experience balancing multiple priorities and deadlines

• Must know how to navigate a complex, cross-functional environment and add value

• Possess a strong work ethic with the ability to anticipate needs, work independently and take initiative

The starting budgeted pay range for this role will generally fall between $96,800.00 - $113,900.00. Hawthorne will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.

Here at Hawthorne/ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel…

• Our Live Total Health program provides you with options to align to your personal needs. Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more

• We know our talent is our most precious asset and your unique development contributes to our organization’s success now and in the future. Career growth at our company is not always a ladder. It’s much more like a rock climbing adventure. Grow through exploration and experiences rather than a predictable linear path.

• We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.

• Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women’s Network, Scotts Black Employees’ Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.

• Join a company with a strong belief in giving back to the communities where we live and work. We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthen

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities.

Hawthorne™ manufactures a wide range of hydroponics cultivation products from category-defining brands like; General Hydroponics®, Gavita®, Botanicare®, Cyco®, Mother Earth®, Can-Filters®, Titan™, Hydrologic™ and more. Our best-in-class nutrients, lighting, growing media and hardware have been trusted by professional growers and amateurs for decades. 

The brands and products within our portfolio include: Sunlight Supply, General Hydroponics, General Organics, Vermicrop, Botanicare, AeroGarden, CanFilters and Gavita Lighting.

Hawthorne Gardening Company is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Hawthorne Gardening Company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Hawthorne Gardening Company will not consider or approve payment regarding recruiter fees or referral compensations.