CRO - Digital Experience Manager

PayJoy customers. You’ll combine customer behavior, analytics, experimentation, and UX insights to identify opportunities and create digital experiences that are more relevant, intuitive, and high-converting.

You’ll define the experimentation strategy and roadmap, build segmentation and personalization strategies, and turn data into actionable improvements across the customer journey. This is a highly cross-functional role where you’ll partner with Marketing, Product, Engineering, Analytics, and other global teams to turn insights into measurable business impact.

This is an opportunity to play a key role in shaping the digital experience for millions of customers across our markets while building a strong, data-driven culture of continuous optimization

Key responsibilities

• Own a deep understanding of the D2C customer funnel, identifying where and why customers drop off throughout the digital purchase journey.
• Combine quantitative and qualitative insights, including funnel and cohort analysis, clickstream data, behavioral analytics, session recordings, heatmaps, surveys, and customer feedback.
   
• Translate customer and performance insights into a prioritized CRO and UX optimization roadmap.
   
• Build and manage a prioritized experimentation backlog based on expected impact, customer value, and effort.
   
• Design and execute rigorous A/B and multivariate experiments, defining clear hypotheses, success criteria, sample sizes, and guardrail metrics.
   
• Analyze experiment results using statistical rigor and translate findings into clear business recommendations.
   
• Develop customer segmentation and personalization strategies based on signals such as behavior, traffic source, intent, device, credit profile, and lifecycle stage.
   
• Validate the incremental impact of personalization and optimization initiatives through controlled experimentation.
   
• Partner closely with Marketing, Product, Engineering, Analytics, and other global stakeholders to turn insights into tangible improvements.
   
• Establish and continuously improve frameworks for experimentation, measurement, prioritization, and reporting.
   
• Identify opportunities to improve the customer experience while balancing speed, business impact, and data-driven decision-making.

Qualifications

• 5–7 years of relevant professional experience, ideally in CRO, digital experience, growth, digital analytics, UX optimization, or D2C/e-commerce.
• Strong understanding of Conversion Rate Optimization (CRO) and UX principles.
• Proven experience diagnosing funnel performance, identifying friction points, and translating data into actionable hypotheses and recommendations.
• Hands-on experience with A/B and multivariate testing, including experiment design, statistical significance, and interpretation of results.
• Experience developing segmentation and personalization strategies and measuring their incremental impact.
• Familiarity with web analytics and behavioral tools such as PostHog, Hotjar, or similar platforms.
• Experience with experimentation platforms such as Convert, VWO, Optimizely, or similar tools.
• Background in retail, D2C, e-commerce, or other digital-first environments.
• Strong analytical and problem-solving skills, with the ability to move from data to insights and from insights to action.
• SQL skills are strongly preferred.
• Excellent written and verbal communication skills, with the ability to influence and collaborate with stakeholders across different functions and geographies.
• Highly organized and comfortable managing multiple initiatives and stakeholders simultaneously.
• Self-driven, results-oriented, and comfortable operating in a fast-paced, dynamic, and constantly evolving environment.
• Advanced English and fluency in the local language.

Benefits

Local benefits depending on the country of hire
Company-funded health insurance for employee and immediate family
Company-funded employee life and disability insurance
Paid vacation days, unlimited sick leave
$2,000 USD annual Co-working Travel perk
$2,000 USD annual Professional Development perk
Phone finance, headphone benefit, home office equipment allowance and wellness perks
Catered lunches