You, as a Digital Experience Manager, will serve as the expert in optimizing the customer experience across all online channels in Japan. You will be responsible for mapping the customer journey based on the commercial calendar, ensuring the consistency of site content across all digital channels. Additionally, you will lead the development of functions, online visual merchandising, digital copywriting, and customer behavior analytics. You make sure COS Brand ID and all detailed product information is well delivered to the customers.
Key Responsibilities:
Results:
- Build up both short-term and long-term strategies for COS Site that associate with the goals of customer acquisition and retention.
- Manage overall site calendar for regular site refreshes, seasonal and promotional campaigns on both OS and EC platforms.
- Create /optimize product copy that clearly and accurately communicates campaign mechanism, product info. as well as aligns with the SEO purpose.
- Take agile actions based on the results in terms of site performance and customer behavior to maximize the conversion in each section on sites
Approach:
- Customer centricity is key to this role.
- Understand the online customer’s expectation through behavior & data analysis, and plan for the constant improvement of UX/website functionality by working closely with IT Team.
- Understand the product and marketing focuses from Global and local Merchandising and Marketing Team, and appropriately translate them to site delivery including but not limited to site content, visual communication.
- Keep brining fresh ideas and look for opportunities to drive business by improving the site experience to customers.
- Ensure that the COS Japan e-commerce platform stays in line with COS aesthetics, visually balance the collection of products based on commerciality, branding and seasonal trends
Team:
- Report to Japan E-Commerce Manager. Dotted line to Regional DX Manager
- Collaborate within your E-Commerce team to establish a customer journey that drives profitable Ecommerce selling towards the set targets and goals.
- Drive objectives together with the Team to secure commercially and visually strong product placement and communication.
- Co-work with external business partner to follow up on IT development on site and VM.
- Work closely and cross-functionally with other key online functions such as Digital Marketing and Online Merchandising to initiate local commercial plan to drive online business.
- Partake in various and diverse projects linked to site optimization, including navigation, shop content and search assignments.
- Work closely with both internal and external business partner/agencies to secure the on-time and precise launch of all online products and content.
- Regularly attend the team meetings to ensure site plans reflect seasonal opportunities and they balance both commercial and branding priorities
Qualifications
- Previous experience in e-commerce or digital fashion industry preferred
- Insightful and knowledgeable in product hierarchy and customer journey
- Excellent English and Japanese language skills, both verbal & written
- Curious mindset in data
- Excellent communicator and the ability to build relationships with key stakeholders
- Knowledge of E-commerce tools (CMS, BI, GA/GA4)
- Possess a strong eye for fashion styling and visual standards, paired with a deep understanding of online consumer behavior.
- Ability to highly organized, thrive when managing multiple deadlines simultaneously, and take absolute pride in the precision of site execution.
- Love digging into customer journeys and sales data to troubleshoot frictions and improve the digital shopping experience.
- A flexible team player who handles changing business needs with an open mind and a proactive, collaborative attitude.
This is a full-time position based in Japan, reporting to the E-commerce Manager.
Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Please submit your CV in English Format. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.
Kindly note this position is offered on a local contract, therefore you should have the legal right to work in Japan before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.
Company Description
H&M Group is a multi-brand organization comprised of H&M and our Portfolio Brands, including COS, Weekday, & Other Stories, and ARKET.
COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.
Benefits
We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to this colleagues also receive
- Commuting fee
- Celebration of Long Service Award
- HIP - H&M Incentive Program for Long service employee
- Childcare / Family Care Leave
- Health checkup
- Wellness benefit (Benefit one)
- Paid leave / Sick leave
- Volunteer benefit
- Opportunity to work with global environment
Inclusion & Diversity
At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
Skills Required
- Previous experience in e-commerce or the digital fashion industry
- Knowledge of product hierarchy and customer journeys
- Excellent verbal and written English and Japanese language skills
- Ability to analyze customer behavior and sales data
- Excellent communication and stakeholder relationship-building skills
- Knowledge of e-commerce tools, including CMS, BI, and Google Analytics or GA4
- Strong fashion styling and visual standards judgment
- Understanding of online consumer behavior
- Ability to manage multiple deadlines and execute site content precisely
- Flexible, proactive, collaborative team-player mindset
- Legal right to work in Japan
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
H&M Group Insights
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
