The Role
Coordinates complex digital campaigns and experiences across marketing, merchandising, UX, creative, product, and technology teams. Manages timelines, requirements, creative briefs, testing, QA, tracking, and concurrent initiatives. Analyzes KPIs, conversion, revenue, and campaign performance to optimize digital experiences. Facilitates cross-functional collaboration, improves workflows, and ensures enterprise digital sales goals are achieved.
Summary Generated by Built In
Enable strategic digital experiences that simplify the customer's path to purpose. Identify experience KPIs, conversion and revenue, and optimize performance based on data analysis. Responsible for build of digital experience, including timelines, creative components, and testing to ensure successful implementation. Partner with Marketing, Merchandising, Technology and Digital to deliver Enterprise sales goals across digital channels. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.Responsibilities- Work across multiple teams, manage end to end process for bringing complex Enterprise campaigns, initiatives, and pilots to life, through a strategic lens
- Enable customer focused digital destinations through strategic storytelling that deliver omni-channel sales for the Enterprise
- Manage complex initiatives, campaigns or events with little oversight from management
- Problem-solve and develop new and innovative capabilities to bring stories to life via the digital experience, partnering with Product Design and technology to build new components
- Ensure all experiences are set up with proper data tracking, analyze the data to make decisions on ways to optimize current and future experiences
- Identify opportunities and conduct A/B testing to ensure continuous optimization of digital creative and experience components
- Perform QA checks across multiple experiences in partnership with production team
- Partner with the User Experience (UX), Creative, and Development teams to ensure integrity of the customer experience digital strategy
- Ensure project goals are defined and monitored to keep initiatives on track
- Manage concurrent projects, deliverables, timelines, and notifications for all site experience requests
- Write simple creative briefs and collaborate on key corporate initiatives with digital site experience team
- Review design requests for cohesion and logic and gather requirements and assets
- Improve team collaboration, workflow and project processes
- Schedule and facilitate meetings to ensure timely completion of all project milestones
- Work with teams to define metrics and recap campaign performance; share reporting results with all stakeholders
- Must be able to perform the essential job functions of this position with or without reasonable accommodation
QualificationsMinimum
- 5+ years of digital experience with a focus on eCommerce
- Strong project leadership, prioritization, assessment, organizational and time management skills with impeccable attention to detail
- Strong interpersonal skills and ability to work with a wide variety of individual work styles
- Strong understanding of the process and critical steps needed to deliver high-quality digital experiences
- Ability to identify process improvements and problem-solve
- Ability to lead and motivate others while maintaining and building positive business relationships and partnerships
- Knowledge of digital marketing, user experience and eCommerce best practices
- Ability to balance scope, cost, risk and quality while facilitating a high level of performance and agility across all teams
- Ability to lead and educate business partners, cross-functional team members, and suppliers
Desired
- Bachelor's Degree marketing, business, or related area
- 2+ years of experience with a large retailer, multi-brand company and/or agency
- 3+ years of digital marketing or digital merchandising experience in a fast-paced environment
- Understanding of digital marketing production processes along with campaign management experience
About Us
- Enable customer focused digital destinations through strategic storytelling that deliver omni-channel sales for the Enterprise
- Manage complex initiatives, campaigns or events with little oversight from management
- Problem-solve and develop new and innovative capabilities to bring stories to life via the digital experience, partnering with Product Design and technology to build new components
- Ensure all experiences are set up with proper data tracking, analyze the data to make decisions on ways to optimize current and future experiences
- Identify opportunities and conduct A/B testing to ensure continuous optimization of digital creative and experience components
- Perform QA checks across multiple experiences in partnership with production team
- Partner with the User Experience (UX), Creative, and Development teams to ensure integrity of the customer experience digital strategy
- Ensure project goals are defined and monitored to keep initiatives on track
- Manage concurrent projects, deliverables, timelines, and notifications for all site experience requests
- Write simple creative briefs and collaborate on key corporate initiatives with digital site experience team
- Review design requests for cohesion and logic and gather requirements and assets
- Improve team collaboration, workflow and project processes
- Schedule and facilitate meetings to ensure timely completion of all project milestones
- Work with teams to define metrics and recap campaign performance; share reporting results with all stakeholders
- Must be able to perform the essential job functions of this position with or without reasonable accommodation
QualificationsMinimum
- 5+ years of digital experience with a focus on eCommerce
- Strong project leadership, prioritization, assessment, organizational and time management skills with impeccable attention to detail
- Strong interpersonal skills and ability to work with a wide variety of individual work styles
- Strong understanding of the process and critical steps needed to deliver high-quality digital experiences
- Ability to identify process improvements and problem-solve
- Ability to lead and motivate others while maintaining and building positive business relationships and partnerships
- Knowledge of digital marketing, user experience and eCommerce best practices
- Ability to balance scope, cost, risk and quality while facilitating a high level of performance and agility across all teams
- Ability to lead and educate business partners, cross-functional team members, and suppliers
Desired
- Bachelor's Degree marketing, business, or related area
- 2+ years of experience with a large retailer, multi-brand company and/or agency
- 3+ years of digital marketing or digital merchandising experience in a fast-paced environment
- Understanding of digital marketing production processes along with campaign management experience
About Us
From one tiny Cincinnati grocery store more than a century ago, we’ve grown into what today is the nation’s largest grocer with nearly 2,800 stores in 35 states operating under 28 different names. As America’s grocer, we take pride in bringing diverse teams with a passion for food and people together with one common purpose: To Feed the Human Spirit. With a history of innovation, we work tirelessly to create amazing experiences for our customers, communities AND each other, with food at the heart of it all.
Here, people matter. That’s why we strive to provide the ingredients you need to create your own recipe for success at work and in life. We help feed your future by providing the value and care you need to grow. If you’re caring, purpose-driven and hungry to learn, your potential is unlimited.
Whether you’re seeking a part-time position or a new career path, we’ve got a fresh opportunity for you. Apply today to become part of our Kroger family!
What you’ll receive from us:
The Kroger Family of Companies offers comprehensive benefits to support your Associate Well-Being, including Physical, Emotional, Financial and more. We'll help you thrive, with access to:
- A wide range of healthcare coverage, including affordable, comprehensive medical, dental, vision and prescription coverage, through company plans or collective bargaining agreement plans.
- Flexible scheduling in full- and part-time roles with paid time off, including holiday and sick pay based on eligibility and length of service.
- Emotional and financial support with free counseling through our Employee Assistance Program and free, confidential financial tools and coaching with Goldman Sachs Ayco.
- Valuable associate discounts on purchases, including food, travel, technology and so much more.
- Up to $21,000 in tuition reimbursement over your career, through our industry-leading Continuing Education program.
- Vast potential for growth, through an abundance of industry-leading training programs and diverse career pathways.
Skills Required
- 5+ years of digital experience focused on eCommerce
- Strong project leadership, prioritization, assessment, organizational, and time management skills
- Strong interpersonal and cross-functional collaboration skills
- Understanding of processes and critical steps for delivering high-quality digital experiences
- Ability to identify process improvements and solve problems
- Ability to lead and motivate others while building positive business relationships
- Knowledge of digital marketing, user experience, and eCommerce best practices
- Ability to balance scope, cost, risk, and quality across teams
- Ability to lead and educate business partners, team members, and suppliers
- Bachelor's degree in marketing, business, or a related area
- 2+ years of experience with a large retailer, multi-brand company, or agency
- 3+ years of digital marketing or digital merchandising experience
- Understanding of digital marketing production processes and campaign management
Kroger Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kroger and has not been reviewed or approved by Kroger.
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Healthcare Strength — Healthcare coverage in many union divisions has been protected or improved in recent contracts, with some regions avoiding proposed cuts and others expanding spousal coverage and strengthening short‑term disability. Mental‑health resources and 24/7 access are also emphasized, supported by third‑party recognition in recent years.
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Retirement Support — Retirement options include a company 401(k) with a match and, in many union roles, access to pension or variable annuity plans that have been stabilized through recent agreements. Match levels and pension participation vary by division and role, so specifics require local confirmation.
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Wellbeing & Lifestyle Benefits — Education assistance through “Feed Your Future” offers substantial tuition support for both part‑ and full‑time associates, alongside free financial coaching. Perks such as associate discounts and periodic Boost membership offers add incremental value to total rewards.
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The Company
What We Do
At Kroger, we believe no matter who you are or how you like to shop, everyone deserves affordable, easy-to-enjoy, fresh food. This idea is embodied in our simple tagline—Fresh for Everyone™. Kroger ranks as one of the world’s largest retailers. We are nearly half a million associates across 2,800 stores in 35 states operating two dozen grocery retail brands and 34 manufacturing and 44 distribution locations, all dedicated to living our Purpose: to Feed the Human Spirit™. Together, we serve more than 11 million customers daily in our stores and online through convenient e-commerce options like pickup, ship and delivery, serving America through food inspiration and uplift. Customers love Our Brands, including the popular Kroger®, Private Selection® and Simple Truth® brands. Our own manufacturing plants produce many of Our Brands products, including breads, dairy products, meat and thousands of grocery items. We also believe in and are committed to doing our part to create #ZeroHungerZeroWaste communities by 2025.
