Digital Exp Grp Manager - C14 - SINGAPORE

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Singapore, SGP
In-Office
Expert/Leader
Fintech • Financial Services
The Role
Leads Citi’s digital experience function in Singapore, managing regulatory projects and cross-functional delivery across technology, controls, design, analytics, and business teams. Directs user research, usability testing, customer journey analysis, digital roadmaps, strategic planning, and innovative brand experiences across digital, mobile, and branch channels. Oversees vendors, budgets, risks, stakeholders, and multiple workstreams while coaching teams and presenting insights and recommendations to senior leadership.
Summary Generated by Built In

Whether you’re at the start of your career or looking to discover your next adventure, your story begins here.  At Citi, you’ll have the opportunity to expand your skills and make a difference at one of the world’s most global banks.  We’re fully committed to supporting your growth and development from the start with extensive on-the-job training and exposure to senior leaders, as well as more traditional learning.  You’ll also have the chance to give back and make a positive impact where we live and work through volunteerism.

Shape your Career with Citi

Citibank serves as a trusted advisor to our retail, mortgage, small business and wealth management clients at every stage of their financial journey.  Through Citi's Access Account, Basic Banking, Citi Priority, Citigold and Citigold Private Client, we offer an array of products, services and digital capabilities to clients across the full spectrum of consumer banking needs worldwide.

We’re currently looking for a high caliber professional to join our team as Senior Vice President (SVP), Digital Exp Grp Manager, based in Singapore.  Being part of our team means that we’ll provide you with the resources to meet your unique needs, empower you to make healthy decision and manage your financial well-being to help plan for your future.  For instance:

  • Citi provides access to an array of learning and development resources to help broaden and deepen your skills and knowledge as your career progresses.
  • We have a variety of programs that help employees balance their work and life, including generous paid time off packages.

The SVP, Digital Exp Grp Manager is accountable for management of complex/critical/large professional disciplinary areas. Leads and directs a team of professionals. Requires a comprehensive understanding of multiple areas within a function and how they interact in order to achieve the objectives of the function. Applies in-depth understanding of the business impact of technical contributions. Strong commercial awareness is a necessity. Generally accountable for delivery of a full range of services to one or more businesses/ geographic regions. Excellent communication skills required in order to negotiate internally, often at a senior level. Some external communication may be necessary. Accountable for the end results of an area. Exercises control over resources, policy formulation and planning. Primarily affects a sub-function. Involved in short- to medium-term planning of actions and resources for own area. Full management responsibility of a team or multiple teams, including management of people, budget and planning, to include performance evaluation, compensation, hiring, disciplinary actions and terminations and budget approval.
Responsibilities:

  • The role will be primarily responsible for regulatory projects that are initiated by the Singapore regulator MAS and association bank body - ABS and have strict timelines and industry commitments. These projects are sensitive in nature with a limited timeline for implementation that requires a senior person to manage the regulatory engagement and expectations.
  • This role will require regular interaction which involves quick understanding of the requirements, translating them into internal requirements and working with various stakeholders like technology, control partners and the project prioritization team to ensure on-time delivery as per regulatory expectations.
  • The role will require an in-depth knowledge of regulatory compliance and controls activities, assess any process risk that might occur due to the regulatory implementation and proactively manage such risks through CAPS and the Risk Exception process where applicable to meet the objectives of the organization's controls requirements.
  • A good understanding of local regulations, regulatory vendor onboarding and relationship management are necessary.
  • Partner closely with a cross-discipline team of creative talent, strategists and producers to invent and execute innovative brand experiences across a diverse range of channels including digital, mobile and bank branches
  • Lead and conduct cultural trend reports, competitive reviews, opportunity assessments, target analyses, cross-channel audits, customer journeys, user research and usability studies, business requirement definition, digital roadmaps and much more
  • Work directly with key internal stakeholders to understand their business, reach a shared vision of how to solve their problems while serving their customers, and ultimately help them to succeed
  • Partner with design leaders to uncover the key questions to answer and guide user-centric design
  • Coach and inspire others on a regular basis
  • Empowered to build trusted relationships with internal stakeholders through regular engagement and strategic presentations
  • Lead and champion the continuous learning process for Citi in partnership with key Data Science and Tech partners and trusted agency vendors
  • Design and execute user research and usability studies, producing insights and business recommendations, and presenting them to large, senior audiences.
  • Foster an ongoing partnership with a cross-discipline design team (and agencies/vendors) to invent, execute and improve upon breakthrough solutions.
  • Manage all projects with agile methods ensuring that every project starts with customer needs, strategy and a well-defined problem to solve
  • Uncover rich quantitative and qualitative insights from net promoter score data, digital analytics, first/second and third party research that propel teams forward and fuel remarkable solutions
  • Design and work with internal analytics partners to track the performance of the team’s solutions and use that data to inform the next iteration
  • Manage multiple work streams with varying timelines and complexity with authority and passion
  • Partner with other strategists, analysts, researchers and business leaders at Citi to create briefs and set expectations for deliverables
  • Help package concepts and insights and present to internal stakeholders in persuasive, articulate and compelling ways
  • Support leadership in the overall growth and development of business strategy
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.

Qualifications:

  • 10+ years of experience
  • MBA. Statistics experience. Management consulting, marketing consulting or strategic planning experience at an agency
  • Experience with technical facets of financial platforms or eCommerce
  • Must be a trained usability research moderator comfortable and adept at conducting task-based usability studies
  • Proven management of vendors
  • Must have traditional planning experience
  • Expert in various digital/mobile research technologies, software and equipment
  • Demonstrated business acumen and comfort performing strategic analyses quickly and thoroughly
  • A deep knowledge of the design thinking methodology
  • Thorough understanding of digital design
  • Able to work independently, solve problems creatively and lead through ambiguity
  • Proven expertise in time and project management
  • Exceptional communication (written and verbal) and public speaking skills

Education:

  • Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
 

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Job Family Group:

Product Management and Development

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Job Family:

Digital Product Management

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Time Type:

Full time

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

Skills Required

  • 10+ years of professional experience
  • MBA
  • Statistics experience
  • Management consulting, marketing consulting, or agency strategic planning experience
  • Experience with technical facets of financial platforms or eCommerce
  • Training and experience as a usability research moderator conducting task-based usability studies
  • Vendor management experience
  • Traditional planning experience
  • Expertise in digital and mobile research technologies, software, and equipment
  • Business acumen and ability to perform strategic analyses
  • Deep knowledge of design thinking methodology
  • Thorough understanding of digital design
  • Ability to work independently, solve problems creatively, and lead through ambiguity
  • Expertise in time and project management
  • Exceptional written, verbal, and public speaking skills
  • Bachelor's or university degree
  • Master's degree

Citi Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citi and has not been reviewed or approved by Citi.

  • Healthcare Strength — Health coverage is presented as comprehensive, including free in-network preventive care, mental-health resources, and the Be Well Program. Materials also state new hires have access to health and insurance benefits from the outset.
  • Retirement Support — The retirement plan offers a $1-for-$1 match up to 6% of eligible pay. New employees are eligible for the plan, with automatic enrollment after 90 days if they do not enroll themselves.
  • Inclusive Benefits Coverage — Benefits highlight fertility treatment coverage, adoption/surrogacy reimbursement up to $30,000, and disability coverage. Coverage extends to spouses and domestic partners regardless of gender identity or sexuality, with gender-affirming care-related support noted.

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The Company
HQ: Kwun Tong, Kowloon
223,850 Employees

What We Do

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.

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