Nexstar Media Group is America’s largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at www.Nexstar.tv.
Our people make all the difference in our success.
WBTW is looking for an exceptional Digital Executive Producer, to lead the evolution of our newsroom into a fully integrated, multiplatform operation.
This is not a traditional digital role. The Executive Producer will be a central editorial leader—responsible for breaking down silos between digital, broadcast, streaming, and social, and ensuring every story we produce lives across platforms in meaningful, audience-driven ways.
This leader will build, coach, and elevate a high-performing digital team; help drive growth (the streaming platform); and raise the entire newsroom’s fluency in how audiences consume news today.
Core Responsibilities
- Lead & Build a high-performance Digital team
- Set the vision, standards, and daily expectations for Digital performance
- Create accountability around metrics, content quality, and editorial judgment
- Identify gaps and actively train the team in video, social, SEO, and analytics
- Serve as a key voice in daily editorial decision-making, alongside broadcast leadership
- Ensure Digital is present early in story conception, not just at the end
- Push for stronger, smarter story framing that works across all platforms
- Hold the newsroom accountable to multiplatform execution
Integrate Digital, Broadcast, and Streaming
- Partner with show EPs, assignment editors, and producers to extend the life of every story
- Create seamless workflows between linear, Digital, and streaming
- Ensure broadcast content is consistently optimized and repurposed for Digital and CTV
- Drive the evolution towards vertical video
- Eliminate gaps where content is left underutilized or audience opportunities are missed
Drive the Growth of streaming
- Work in lockstep with the Executive Producer, Streaming to build and grow WBTW+
- Identify daily opportunities for live, near-live, and on-demand content on streaming
- Support the promotion of WBTW+ across all platforms
Elevate Social & Audience Reach Across the Newsroom
- Lead a newsroom-wide approach to social, not just a digital team function
- Establish clear expectations for how content is created and distributed on social platforms
- Train and guide newsroom staff to produce content that performs natively on each platform
- Stay ahead of trends and ensure WBTW is competitive in emerging formats
Own Digital Performance & Growth
- Oversee homepage strategy, editorial prioritization, and identifying content that, when packaged correctly, will resonate on digital platforms.
- Use real-time and long-term analytics to guide decisions and adjust strategy
- Drive measurable growth in engagement, loyalty, and reach
- Establish clear KPIs and ensure consistent performance against them
Basic Qualifications
- Proven leadership in a digital news environment, with experience managing people and performance
- Strong editorial judgment with the ability to lead in a breaking news environment
- Track record of driving audience growth through content strategy and execution
- Deep understanding of SEO, analytics, and social platforms
- Experience working across video, streaming, and digital storytelling formats
- Ability to influence across teams and lead without rigid organizational boundaries
- Strong communicator who can set expectations and hold teams accountable
- Comfortable operating in a fast-paced, evolving newsroom environment
Preferred Qualifications
- Management experience preferred but not required
- 3 years of experience a plus
#LI-Onsite
Nexstar Media Group is America’s largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at www.Nexstar.tv.
EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled
Skills Required
- Proven leadership in a digital news environment, with experience managing people and performance
- Strong editorial judgment with the ability to lead in a breaking news environment
- Track record of driving audience growth through content strategy and execution
- Deep understanding of SEO, analytics, and social platforms
- Experience working across video, streaming, and digital storytelling formats
- Ability to influence across teams and lead without rigid organizational boundaries
- Strong communicator who can set expectations and hold teams accountable
- Comfortable operating in a fast-paced, evolving newsroom environment
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
