General Summary
The Digital Designer is responsible for the creation of all graphics including but not limited to email campaigns, affiliate banners, social media/paid ads, and homepage/ site creative for Steve Madden. This position supports the Wholesale business.
The responsibilities described below are considered essential functions of the role. This position is based in our LIC office and requires working on-site five days per week.
Key Responsibilities
- Design newsletters and marketing materials including but not limited to email, affiliate, paid social, media, & homepage/ site
- Produces graphic wireframes, designs, and copy layouts for a variety of applications. Determines size and arrangement of illustrative material and copy, select styles and size of type, and arranges layout based upon available space, knowledge of layout principles, and aesthetic design concepts
- Maintain brand guidelines and ensure assets hold brand consistency
- Partner with Marketing team to leverage performance data and learnings to iterate optimizations to campaigns
- Utilize performance data to iterate creative designs for marketing and social campaigns
- Able to manage multiple projects and deadlines with support and resources as needed
- Perform other duties and special projects as assigned
Specific Job Skills:
Essential duties include
- Excellent time management and organizational skills are imperative.
- Must be detail oriented and thorough
- An in-depth understanding of the Mac operating system and Adobe Creative Suite
- Work responsibilities occasionally concern confidential and/or sensitive information requiring the use of discretion
- Experience with Shopify & Klaviyo preferred
- Teamwork and communication are crucial to the successful completion of own and others job duties
- Job duties are widely diverse, and frequently require conceptualizing, planning, and problem solving
- Efficiency and speed are essential skills, as the company is consistently working under very tight deadlines
- Copywriting skills are preferred but not required
Required Qualifications
- Bachelor’s degree or equivalent experience
- Minimum of 2+ years’ experience in related
- Proficient in Microsoft Office and Adobe Creative Suite
- Excellent interpersonal, problem-solving, and organizational skills
- Proficiency in web design and development software is preferred, but not required
The expected base salary for this position ranges from $65,000-$75,000. Ranges are based on various factors such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.
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What We Do
Steven Madden, Ltd. is globally recognized as a leading company in the fashion industry. What began as a modest $1100 investment in 1990 has developed into one of the most iconic brands in footwear. From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his NY roots, Steve’s vision to provide on-trend women and men with an outlet to express their individuality is innovative, daring, and inspiring. Steve’s innate understanding of trends and unparalleled willpower have resulted in millions of customers worldwide and propelled his designs to the forefront of fashion.
In addition to marketing products under its own brands including Steve Madden®, Kurt Geiger London®, Dolce Vita®, Betsey Johnson®, Carvela®, Blondo® and ATM®, Steve Madden licenses footwear, handbags and other accessory categories for the Anne Klein® brand. In addition, Steve Madden designs and sources products under private label brand names for various retailers. Steve Madden’s wholesale distribution includes department stores, mass merchants, off-price retailers, shoe chains, online retailers, national chains, specialty retailers and independent stores. Steve Madden also directly operates brick-and-mortar retail stores and e-commerce websites. In addition, Steve Madden licenses certain of its brands to third parties for the marketing and sale of certain products in the apparel, accessory, and home categories.
With an emphasis on retail, wholesale, licensing and international business, there's a constant need for new ideas and versatility. Our environment is extremely fast paced and requires associates to maintain a balance of energy and professionalism. Steve Madden is about fashion-forward product and great people. Our employees are energized, intelligent and passionate about our business and committed to providing excellent customer service.
