Digital CX Journey Lead

Posted Yesterday
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2 Locations
In-Office
Senior level
Healthtech • Biotech • Pharmaceutical
The Role
Lead Roche’s global digital customer experience journey strategy by analyzing end-to-end customer interactions, creating prioritized CX roadmaps and backlogs, and aligning global and regional teams. Use customer analytics, benchmarking, and commercial feedback to identify opportunities, improve digital and physical touchpoints, and measure outcomes. The role requires strong stakeholder leadership, customer journey expertise, omnichannel knowledge, Agile and Design Thinking proficiency, and the ability to influence across a complex matrix organization.
Summary Generated by Built In

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

At Roche, we believe every business decision should be guided by its impact on patients and customers. We are digitalizing healthcare to deliver better outcomes faster. As the Global Digital CX Journey Lead, you will play a pivotal role in advancing Roche’s commitment to delivering exceptional digital customer experiences across the end-to-end (E2E) customer journey.

Operating within a complex matrix organization, you will consolidate insights from Functional, Lifecycle, and Commercial teams to shape a seamless, unified, and differentiating digital and physical experience for our core customer segments.

The Position

Your primary focus will be on understanding, analyzing, and optimizing digital touchpoints where over 70% of interactions are digital, ensuring they seamlessly integrate with physical touchpoints. By creating clear, actionable E2E CX roadmaps, you will guide prioritization and drive alignment across cross-functional teams, translating customer needs into a cohesive, evidence-driven digital vision.

Key Responsibilities:
  • Shape the E2E CX Roadmap: Lead efforts to analyze the E2E customer journey. Collect and translate functional objectives into Themes, Epics, and a single, prioritized Digital CX backlog.
  • Orchestrate Cross-Functional Alignment: Foster shared accountability across RDT, M&CI, Commercial, GCS, and Customer Areas. Build consensus globally and regionally, balancing scalable solutions with local nuances.
  • Drive Data-Driven Insights: Leverage customer behavior analytics, benchmarking data, and commercial feedback to uncover experience gaps and opportunities. Partner with analytics experts to track leading and lagging performance metrics.
  • Foster Innovation & Continuous Improvement: Monitor the impact of digital touchpoint changes. Stay ahead of emerging digital CX trends and technologies to proactively integrate best practices into Roche’s ecosystem.

Who You Are

You are a structured, pragmatic, and customer-centric leader. You excel at driving alignment without formal authority, blending deep empathy with strong analytical thinking to act as the true Voice of the Customer (VoC).


Qualifications & Experience:
  • Experience: 5-8+ years leading complex CX initiatives within a global, matrixed corporate environment.
  • Education: Advanced degree in Customer Experience, Digital Product Ownership, Digital Marketing, or a related field.
  • Technical Expertise: Deep knowledge of Digital Customer Experience (DigCX), in-market Customer Journey Mapping, User-Centered Design, and UX/UI research.
  • Ecosystem Knowledge: Solid understanding of omnichannel strategies, digital platforms, and the technical ecosystems that power modern customer journeys.
  • Methodologies: Proven proficiency in Agile frameworks (Product model) and Design Thinking to effectively bridge the gap between strategy and execution.
  • Communication: Exceptional stakeholder management and collaboration skills, with a native or bilingual command of English.
What We Offer
  • A dynamic, multinational, and collaborative environment where your work directly impacts the future of healthcare.
  • Opportunities for continuous growth, learning, and development within Roche's global digital ecosystem.
  • A flexible work model that supports your well-being and professional balance.

 

 

Where pay transparency applies, details are provided based on the primary posting location. For this role, the primary location is Sant Cugat del Vallès. If you are interested in additional locations where the role may be available, we will provide the relevant compensation details later in the hiring process.Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.


Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.

Skills Required

  • 5-8+ years leading complex customer experience initiatives in a global, matrixed corporate environment
  • Advanced degree in Customer Experience, Digital Product Ownership, Digital Marketing, or a related field
  • Deep knowledge of digital customer experience, in-market customer journey mapping, user-centered design, and UX/UI research
  • Solid understanding of omnichannel strategies, digital platforms, and technical ecosystems supporting customer journeys
  • Proficiency in Agile product frameworks and Design Thinking
  • Exceptional stakeholder management and collaboration skills
  • Native or bilingual command of English

Roche Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Roche and has not been reviewed or approved by Roche.

  • Retirement Support — U.S. materials describe a 401(k) with both matching and an additional company contribution, supported by formal plan documents and true‑up features. This structure is positioned as a standout element of the total package, particularly at Genentech.
  • Leave & Time Off Breadth — Time‑off provisions include substantial vacation, a year‑end shutdown, and a paid six‑week sabbatical after six years. These elements indicate a recharge‑oriented approach within the U.S. offering.
  • Healthcare Strength — Company materials emphasize comprehensive medical, dental, vision, and mental‑health resources alongside well‑being programs. Benefits pages consistently highlight breadth across core health coverage elements.

Roche Insights

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The Company
Provincia de Buenos Aires
93,797 Employees
Year Founded: 1896

What We Do

Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible. Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management. Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. Thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry ten years in a row by the Dow Jones Sustainability Indices (DJSI).

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