Job Purpose:
Our Digital Customer Acquisition Manager leads the customer acquisition and growth strategy for veritiv.com, with accountability for driving new and repeat traffic, conversion, and revenue growth through performance marketing and lifecycle programs.Job Responsibilities:
Own the customer acquisition and growth strategy for veritiv.com, focused on driving new customer acquisition, return visits, and revenue growth.Lead performance marketing strategy and oversight, including paid search and related acquisition channels, in partnership with external agencies managing annual media budget.
Establish acquisition and growth plans, performance targets, and trade-off decisions to balance traffic growth, efficiency, and ROI.
Lead performance-focused marketing automation and lifecycle strategies, including onboarding, nurture, and reactivation programs that drive repeat engagement and conversion.
Define and monitor KPIs for acquisition and growth performance, including traffic quality, conversion, repeat visits, and revenue impact; own weekly, monthly, and quarterly reporting.
Partner with Digital Commerce, UX, and Merchandising teams to improve onsite conversion and ensure alignment between campaign intent and site experience.
Collaborate with Marketing Operations, Analytics, and RevOps to improve attribution, measurement, and visibility into marketing performance.
Manage agency relationships, ensuring accountability, performance transparency, and continuous optimization.
Additional Responsibilities & Qualifications:
- 5+ years of experience in B2B performance marketing, demand generation, or growth marketing, including experience driving both acquisition and repeat engagement.
- Proven ownership of performance marketing strategy, including oversight of paid media budgets through agency partners.
- Strong understanding of paid search, performance marketing fundamentals, and lifecycle / marketing automation strategies that support repeat visits and conversion.
- Demonstrated ability to translate performance data into actionable insights and growth decisions.
- Strong cross-functional leadership and collaboration skills.
Work Experience:
● 5-10 years of related job experience.● Ability to manage multiple projects, work under pressure, and adapt to sudden changes in the work environment.● Experience of planning, managing and organizing resources within short/medium timescales within the overall policy framework.Education:
● Bachelor's Degree Preferred - Marketing● Master's Degree Preferred - Business AdministrationCorporate
Travel up to 10%
What We Offer
- Engaging and inclusive culture with employee-led Employee Resource Groups, Veritiv Cultural Alliance, recognition platform, etc.
- Extensive training opportunities, professional development programs, career pathing, and mentorship opportunities.
- Collaborative atmosphere with our customers and suppliers to create healthier, safer and more sustainable communities through our responsible operations and innovative solutions.
- Healthcare benefits, 401k, paid time off and tuition reimbursement.
About Veritiv
Together with its subsidiaries, Veritiv is the leading full-service provider of packaging solutions. Veritiv also provides JanSan, hygiene, print and publishing products and services. Veritiv serves customers in a wide range of industries, through team members around the world helping shape the success of its customers. For more information, visit www.veritiv.com and connect with the Company on LinkedIn.
Skills Required
- 5+ years of experience in B2B performance marketing, demand generation, or growth marketing
- Proven ownership of performance marketing strategy, including oversight of paid media budgets through agency partners
- Strong understanding of paid search and performance marketing fundamentals
- Demonstrated ability to translate performance data into actionable insights
- Strong cross-functional leadership and collaboration skills
Veritiv Corporation Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Veritiv Corporation and has not been reviewed or approved by Veritiv Corporation.
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Retirement Support — Retirement offerings include a 401(k) match with immediate vesting and company profit-sharing that enhance long-term savings. Defined benefit/contribution pension options are also referenced, strengthening the retirement package.
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Strong & Reliable Incentives — Profit-sharing for all employees and pay-for-performance programs provide additional earning potential tied to achieving goals. These incentives appear prominently alongside base pay and core benefits.
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Healthcare Strength — Medical, dental, and vision coverage is comprehensive, complemented by life and disability protections. Recent investments kept employee health premiums the same or lower, improving overall value.
Veritiv Corporation Insights
What We Do
Veritiv is a North American leader in business-to-business distribution solutions. We’re a Fortune 500® company with approximately 8,200 employees, $8.3 billion in revenue, and an expansive North American network. A leading provider of packaging, print and paper, publishing, facility solutions and logistics, we serve customers across virtually every industry – including more than half of our fellow Fortune 500 companies. We are shaping our systems and processes to support a successful and sustainable future. We don’t just encourage an entrepreneurial spirit, we embody it.
