Digital Copywriter

Are you interested in working with a leading education technology player, the global leader in the assessment and certification of professional skills industry with presence in more than 200 countries worldwide? If so, this is the chance to apply now! 📥

Job purpose:

Join us as a Digital Copywriter with a focus on user experience, and play a crucial role in creating impactful digital content that enhances the user journey across websites, email campaigns, and digital ads. In this role, as part of the Digital Experience team, you'll develop copy that not only aligns with our portfolio brands but also enhances user engagement and drives conversions by optimizing the overall digital journey. 

A glimpse into what you will be responsible for:

• Create UX-focused copy for a variety of digital channels, including websites, email campaign and paid digital ads, ensuring content is engaging and aligned with user journeys.
• Collaborate with UX/UI designers, developers, and other stakeholders to ensure that content supports an optimized user experience and aligns with overall brand messaging.
• Write clear, persuasive. and action-oriented copy that  drives user engagement and conversions, while maintaining consistency with the brand voice.
• Ensure that all digital content is optimized for search engines (SEO) and adheres to web accessibility and mobile responsiveness standards.
• Analyze and report on digital content performance, make data-driven recommendations for improvement, and continually optimize content for improved user experience and engagement.

 Minimum required skills and qualifications:

• Bachelor's degree in marketing, communications, journalism, or a related field. 

• Extensive experience as a digital copywriter with a focus on website content, email marketing, and paid digital ads.
• Excellent writing and editing skills with the ability to craft compelling, clear, and engaging copy that resonates with target audiences. 
• Excellent command of the English language (C2 level certification desired, LanguageCert C2 LTE or C2 IESOL certificate would be a plus)
• Strong understanding of user experience principles and how copy integrates with design to create seamless user flows and conversions. 
• Experience with SEO best practices and optimizing content for both search engines and user experience.
• Strong attention to detail and the ability to manage multiple projects simultaneously in a fast –paced environment. 
• Familiarity with email marketing platforms.

What we offer:

• Competitive remuneration package
• Work in an international, dynamic and fun atmosphere 💯
• Two free vouchers for all certifications from PeopleCert's Portfolio per year for all employees 🎓
• Huge learning experience in using best practices and global environment 📈
• Constant personal and professional development 🥇
• 100% Virtual Hiring Process

If you want to become a member of our international, dynamic and agile team that creates world leading software products, then we should certainly like to hear from you!

About PeopleCert

PeopleCert is a global leader in assessment and certification of professional skills, partnering with multi-national organizations and government bodies for the development & delivery of standardized exams. Delivering exams across 200 countries and in 25 languages over its state-of-the-art assessment technology, PeopleCert enables professionals to boost their careers and realize their life ambitions.

Quality, Innovation, Passion, Integrity are the core values which guide everything we do.

Our offices in UK, Greece, and Cyprus boast a culture of diversity, where everyone is different, yet everyone fits in. All of us at PeopleCert are committed to the reflection of the diversity and inclusion of our customers and the communities in which we do business.

Working on Home Office (HO) Secure English Language Tests (SELTs)

Any person who is engaged by PeopleCert to work on the SELT service must undergo a Background Check (the results of which must be acceptable to PeopleCert and the HO) prior to commencing their SELT duties. All SELT personnel will be required to complete a declaration (provided by PeopleCert) where the existence of any criminal record and/or bankruptcy must be declared.

If working on the SELT service in the UK, background checks will include:

• A basic or enhanced Disclosure Barring Service (DBS) check

• Right to Work in the UK check (including nationality, identity and place of residence)

• HO security check (Baseline Personnel Security Standard (BPSS) or Counter Terrorist Check (CTC)

• Financial background check

• Employment reference check.

• If working on the SELT service anywhere in the world (outside of the UK) personnel will undergo background checks that are equivalent to those stated for the UK.

In addition, if personnel are required to speak to SELT candidates they must be appropriately skilled in English language and, where SELT services are provided anywhere in the world (outside of the UK), the official language of the relevant country.

All applications will be treated with strict confidentiality.