Digital Copywriter

Posted 2 Days Ago
Be an Early Applicant
Abu Dhabi, ARE
In-Office
Mid level
Fintech • Cryptocurrency
The Role
Creates technical, marketing, UX/UI, email, website, and Help Center content for a cryptocurrency platform. Translates complex product workflows into clear user guidance, develops campaign messaging, edits content for brand consistency, and collaborates with product managers, designers, marketers, and subject matter experts. Requires Chinese proficiency, strong technical writing, AI workflow integration, stakeholder management, and the ability to work independently under tight deadlines.
Summary Generated by Built In

About Us

Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.
 
Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.
 
Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.
We’re looking for a versatile writer who can turn complex ideas into clear, compelling content, build campaign stories that strengthen our brand, and use AI thoughtfully to improve research, writing, and delivery. You’ll work closely with product, marketing, design, and localization teams, bringing strong editorial judgment and a collaborative approach.
Key Responsibilities
  • Develop campaign stories and messaging. Create original campaign narratives that align with our brand narrative, messaging frameworks, and marketing goals. Carry the core idea consistently across channels.
  • Maintain our tone of voice and uphold brand guidelines. Apply and help maintain tone-of-voice guidance, enforce brand and editorial standards, and help teams use them consistently.
  • Write clear, compelling copy across formats. Create content for websites, landing pages, social media, email campaigns, system communications, UX/UI, Help Center articles, and knowledge base entries. Adapt the writing to each audience, channel, and purpose.
  • Make complex products easy to understand. Turn product logic, workflows, and technical information into accurate, useful messaging for everyday users and experienced traders.
  • Edit and improve existing content. Strengthen clarity, consistency, tone, and positioning while preserving intended meaning, product accuracy, and approved claims.
  • Work closely with cross-functional teams. Partner with Product Managers, Project Managers, UX designers, marketers, subject matter experts, and localization teams to clarify briefs, resolve feedback, and deliver content that works in its final context.
  • Use and improve AI-supported workflows. Apply AI to research, drafting, editing, and content optimization. Test new AI tools and skills, maintain shared prompt libraries, and document useful approaches while checking accuracy, quality, and brand alignment.
  • Keep work moving and teammates informed. Manage competing priorities, communicate progress and blockers promptly, respond constructively to feedback, and stay closely aligned with collaborators through delivery.
Key Requirements
  • Relevant experience and education. 3+ years of experience in copywriting, journalism, UX writing, research, PR, communications, brand marketing, or a closely related field, with clear evidence of strong writing and editing skills. A Bachelor’s degree in Creative Writing, Journalism, Advertising, Marketing, English, Communications, Social Sciences, or a related field.
  • Excellent English writing and editorial judgment. Ability to write clear, engaging, accurate English, adapt tone and structure to different formats, and explain complex ideas without losing meaning.
  • Hands-on AI fluency. Practical experience using AI for research, writing, editing, and content optimization—not just basic prompting. Ability to test new AI tools and skills, evaluate outputs, and build and maintain reusable prompt libraries and workflows. Sound judgment about fact-checking, confidentiality, and when human review is needed.
  • Brand and campaign thinking. Ability to turn a brief into a clear campaign story, connect it to broader brand messaging, and apply tone-of-voice and brand guidelines consistently.
  • Product understanding and versatility. Ability to interpret product requirements documents (PRDs), understand workflows and user journeys, and translate technical or product information into clear, structured content across marketing, product, and support formats.
  • Strong delivery and stakeholder management. Ability to work independently, prioritize multiple projects, and deliver under tight timelines. Clarify requirements early, flag risks promptly, and keep stakeholders aligned when priorities change.
  • A team-first approach. Be receptive to feedback, willing to revise your work and learn from others, and focused on the best result for the team rather than defending your own draft. Bring humility, respect, and shared ownership to cross-functional work.
  • Responsive, proactive communication. Respond promptly, ask questions when context is missing, share progress and blockers early, and stay close to teammates and stakeholders so work does not stall or drift out of alignment.
Nice to Have
  • Additional language skills. Proficiency in Chinese or other languages, including the ability to work with source materials and stakeholders in those languages, would be an advantage.
  • Industry knowledge. Experience in cryptocurrency, fintech, broader technology, or traditional finance.
  • Process thinking and an automation mindset. Ability to spot repeated work or handoff problems and suggest practical improvements, reusable templates, or simple automations.
  • Strategic and brand-building work. A portfolio or work samples showing campaign concepts, messaging frameworks, or brand-building ideas brought to life across multiple platforms.
  • Agency or broader creative experience. 2+ years of agency experience or equivalent creative-industry experience across digital, social, and long-form content.

Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment. 
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.

Skills Required

  • 3+ years of experience in copywriting, journalism, UX writing, or closely related content roles
  • Bachelor’s degree in Creative Writing, Journalism, Advertising, Marketing, English, or a related field
  • Ability to integrate AI workflows into daily work
  • Strong technical writing skills, especially for Help Center and knowledge base articles
  • Chinese language proficiency, including reading Chinese PRDs and communicating with Chinese-speaking stakeholders
  • Experience in cryptocurrency, fintech, or traditional finance
  • Understanding of product workflows, product logic, user journeys, and PRDs
  • Ability to create user-facing content across web, system communications, email campaigns, and UX/UI
  • Ability to work independently in a fast-paced environment and deliver under tight timelines
  • Strong project and stakeholder management skills
  • Excellent interpersonal and cross-functional communication skills
  • Experience using GenAI tools in writing and content development workflows
  • Portfolio or work samples demonstrating strategic or brand-building concepts across multiple platforms
  • 2+ years of agency or equivalent creative industry experience across digital, social, and long-form content
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The Company
HQ: Dubai
3,000 Employees
Year Founded: 2018

What We Do

Since its inception in March 2018, Bybit has emerged as a leading cryptocurrency exchange, offering a comprehensive suite of tailored crypto services and product solutions meticulously crafted for retail and institutional traders alike. Trusted by millions worldwide, Bybit continues to push the boundaries of innovation, consistently refining and expanding its multi-spectral product offerings. At the heart of Bybit's mission lies the unwavering commitment to providing a secure, reliable, and transparent trading platform that empowers investors to seamlessly navigate the dynamic world of crypto. Whether you seek to explore Spot or Derivatives trading, harness the potential of Mining and Staking products, or leverage API support for algorithmic trading, Bybit empowers you to take control of your crypto journey. As pioneers in the ever-evolving Web3 landscape, Bybit meticulously curates and incubates innovative crypto projects, decentralized solutions, and data-driven research, fostering a vibrant ecosystem of crypto education and growth opportunities. Our core values of empathy, responsiveness, and continuous improvement permeate every aspect of our operations, shaping an inclusive environment where every individual feels valued and empowered. Bybit actively collaborates with regulatory bodies and institutions worldwide, playing a pivotal role in establishing robust safety and security frameworks, paving the way for a secure and dynamic future of crypto. Embrace the Digital Revolution with Bybit: Your Trusted Partner in the Crypto Frontier. #CryptoArk #Bybit

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