Digital Content Strategist

Digital Content Strategist

Job Title:
Digital Content Strategist

Reports To:
Director of Marketing

Supervises: No direct reports

Status: Full time, exempt

Job Purpose:

To serve as a key member of the Marketing team by:

• Leading digital storytelling strategy to grow engagement, awareness, and impact
• Serving as a primary video storyteller for San Diego Rescue Mission
• Using performance insights to continually strengthen digital content
• Representing our Mission, Vision, and Values
• Growing as a follower of Jesus Christ and spiritual leader

Position Profile

The Digital Content Strategist is a storyteller, videographer, and strategic thinker responsible for bringing the stories of San Diego Rescue Mission to life across digital platforms. This role identifies and captures compelling stories that showcase transformation, impact, dignity, and hope while helping shape the organization's broader digital content strategy.

Video production is a core function of this position. The Digital Content Strategist regularly works behind the camera and in the field, owning short-form video from concept through final delivery, including story development, filming, interviews, editing, and platform optimization. This role should be equally comfortable capturing an unscripted moment, conducting a thoughtful interview, or developing a recurring content series. Success requires a strong creative eye, excellent storytelling instincts, hands-on production skills, and the ability to recognize a great story before someone has to assign it.

Essential Functions

Serve as a Member of the Marketing Team

• Collaborate to execute strategic, creative campaigns
• Support fundraising and cultivation goals through compelling digital content
• Help achieve department revenue goals through engaging storytelling
• Ensure on time delivery of assets to meet campaign launch timelines
• Ensure all storytelling respects the dignity, privacy, and experiences of the people we serve (through policy reinforcement).

Video Storytelling & Production

• Regularly film on location across SDRM programs, events, facilities, and activities.
• Own short-form video production from concept through final delivery, including story development, filming, audio, lighting, editing, color correction, and platform optimization
• Conduct and capture compelling interviews with guests, alumni, staff, donors, volunteers, and community partners
• Produce a consistent pipeline of Reels, TikToks, YouTube Shorts, testimonials, event recaps, behind-the-scenes content, and campaign storytelling
• Maintain organized footage and help build a reusable library of high-quality media assets
• Ensure all storytelling respects the dignity, privacy, and experiences of the people we serve

Digital Content Strategy

• Turn SDRM’s marketing strategy into digital content that grows reach and engagement
• Lead creative direction and develop original, story-driven content across Reels, TikTok, YouTube Shorts, and emerging formats
• Write compelling hooks, headlines, captions, and calls to action
• Ensure content aligns with SDRM’s brand, campaign priorities, and organizational voice
• Use platform trends and performance insights to continually strengthen content and storytelling

Events and On-Site Content

• Capture high-quality video content at SDRM events, programs, outreach activities, and other organizational moments
• Develop pre-event, live-event, and post-event content plans
• Produce same-day or next-day event recap videos, Reels, photography, and other visual assets
• Identify opportunities at events to capture testimonials, interviews, donor stories, and evergreen content

Continue to grow as a follower of Jesus Christ and Spiritual Leader

• Spending time daily in the Word and prayer
• Modeling servant leadership
• Pursuing our values both privately and publicly
• Serving as a member of a local church
• Sharpening your skills through continual learning
• Fostering a coachable, approachable, humble spirit

Represent Our Mission, Vision and Values

• Reflect the Mission’s heart through authentic storytelling
• Model humility, approachability, and a teachable spirit
• Contribute to a culture of creativity, trust, and teamwork
• Continue to grow spiritually, rooted in Christ and community
• Be committed to diversity, dignity, and restoration

Requirements

Education

• Bachelor’s degree in: Photography, Film/Video Production, Communications, Digital Media, Digital Marketing Journalism or related field
• Equivalent professional experience and a strong portfolio may be considered in place of a degree
• Must provide portfolio showcasing video projects. 

Experience

• 2–3+ years of professional digital content creation, videography, video editing, or related experience
• Demonstrated success producing engaging short-form video for platforms such as Instagram Reels, TikTok, and YouTube Shorts
• Strong portfolio or video reel demonstrating professional videography, editing, interview, documentary, human-interest, or social-first storytelling required
• Experience developing content specifically for digital and social audiences
• Nonprofit, faith-based, human services, recovery, or cause-driven storytelling experience is a plus

Skills & Abilities

• Creative thinker with strong visual storytelling instincts
• Savvy digital marketer with a knack for storytelling
• Excellent writing and verbal communication
• Highly proficient with Microsoft Office products and PC platforms
• Self-starter with strong project management and attention to detail
• Team player with a positive attitude and adaptability
• Excellent time management, adaptability, judgement and decision-making

Technical Skills

• Strong proficiency operating DSLR or mirrorless camera systems
• Proficiency with Adobe Premiere Pro or comparable professional video editing software
• Strong understanding of composition, lighting, audio capture, interviewing, and visual storytelling
• Skilled in editing, post-production, captioning, formatting, and publishing content across digital platforms
• Working knowledge of photography and photo editing
• Understanding of social media analytics and content performance measurement

Environment & Expectations

• Some evening or weekend work may be required
• Travel locally as needed for events and content collection
• Must be comfortable working in environments with vulnerable populations
• Must maintain confidentiality and represent SDRM with integrity

Special License / Certification: None

Travel / Transportation:

The incumbent must travel on a regular (or periodic) basis, as the job requires.  The incumbent must have reliable transportation (public transportation may be acceptable depending on the purpose of travel).  If the incumbent receives authorization to use a Mission vehicle to perform duties, he or she must present a current California driver’s license and a good driving record to be placed on the Mission’s insurance policy.

Managerial and Responsibility

The incumbent has no supervision of paid staff initially but will assume supervisory responsibility as our organization expands.