Parker Street (a division of WFLA-TV) is the newest and coolest digital agency to hit Tampa Bay! We are a forward-thinking company dedicated to driving growth through data-driven digital marketing strategies. At Parker Street, we transform innovative ideas into impactful realities, ensuring our clients’ brands thrive in the digital landscape. We are passionate about ideation, excellence, and delivering measurable results and we want you to join our team!
Responsibilities:
- Write, develop, edit, and publish content for websites, blogs, videos, email marketing campaigns, and social media posts
- Create and edit visual content, including graphics, photos, and videos, to enhance engagement.
- Develop and maintain a content calendar to ensure consistent posting and alignment with marketing campaigns.
- Collaborate with the marketing team to develop content strategies that align with the agency’s goals and client needs.
- Work closely with designers, writers, and other team members to ensure content is cohesive and aligns with the overall brand strategy.
- Communicate with clients to understand their content needs and incorporate their feedback into the content creation process.
- Engage with the online community by responding to comments, messages, and reviews in a timely and professional manner.
- Develop strategies to grow and nurture the online community, fostering a loyal and engaged audience.
- Generate innovative content ideas that capture attention and drive engagement
- Keep an eye on industry trends and incorporate relevant ideas into content and social media strategies.
Qualifications:
- 2+ years experience as a Digital Contant/Social Media Producer or similar role
- Bachelor’s degree in marketing, Communications, Journalism or a related field
- Proven experience in digital content creation, social media management, or a similar role
- Proficient in video and photo editing on Adobe Premiere and Adobe Photoshop a plus
- Project management skills a plus
- Ability to generate innovative content ideas that capture attention and drive engagement
- Excellent communication skills for interacting with clients and incorporating their feedback
- An entrepreneurial spirit
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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