The Digital Content Producer is responsible for creating 3-5 locally focused stories each day for woodtv.com (everything from quick-hits to breaking news and enterprise reports), producing engaging posts for our social channels, editing broadcast copy to ensure it meets digital standards, curating high-performing content from wire services, and zoning homepage layouts driven by data.
This role will contribute to building a loyal audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.
Position Responsibilities:
- Publish 3-5 stories per shift (quick-hits, breaking news and reported pieces).
- Drive website traffic by utilizing best practices related to distribution strategies and audience engagement data.
- Edit reporter content and package it for web.
- Curate and aggregate a steady stream of interesting content based on analytics and visitor interests.
- Promote and distribute news content on social media.
- Contribute to long-term and special digital projects.
- Build a positive working relationship with digital director, digital executive producer and newsroom staff.
- Ability to work under pressure during breaking news and severe weather coverage.
- Responsibly and respectfully interact online and over the phone with community members.
- Other duties as assigned.
Skill/Experience Requirements:
- Bachelor’s degree in journalism or related field with focus on digital content creation.
- Engaging headline writer.
- Capable of researching, interviewing and writing original news articles.
- Knowledge of AP Stylebook, social media audiences and SEO.
- Strong multi-tasking abilities.
- Strong news judgement.
- Enjoys working with a team and has excellent interpersonal skills.
- Strong communicator.
- Proficiency in MS Office and WordPress.
- A desire to learn and grow.
Work Hours:
This is a full-time position. Schedule to be determined upon hiring but daybreak or nightside hours are likely.
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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