About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WBRC:
WBRC is the number one station in Central Alabama. We produce award-winning news. WBRC 6 News has a dominant digital presence, using WBRC.com, the WBRC News app, the WBRC Weather app, and social media platforms to connect to a worldwide audience.
Job Summary/Description:
We are looking for a creative, driven Digital Content Producer who thrives in a fast-paced, high-pressure newsroom. You'll be at the forefront of breaking news, engaging storytelling, and audience interaction across all digital and social platforms.
Duties/Responsibilities include (but are not limited to):
* Write, produce, present/publish content across digital, mobile, OTT, and social platforms with speed, accuracy, and creativity.
* Monitor and curate breaking news, developing stories, and live events—often simultaneously.
* Collaborate with the broadcast team to enhance storytelling across all screens.
* Optimize content with effective headlines, SEO, metadata, and visuals.
* Use real-time analytics and social trends to inform editorial decisions.
* Push out urgent alerts and breaking news across all digital touchpoints.
* Deliver on-camera content tailored to connected TV audiences, engaging viewers with clear, dynamic presentation suited for OTT platforms.
Qualifications/Requirements:
* Bachelor's Degree in Journalism or a related field.
* Strong writing, grammar, and AP Style skills.
* Solid news judgment and understanding of journalistic ethics.
* Ability to work well under pressure with minimal supervision and tight deadlines.
* On-camera experience in a broadcast or livestream news setting; able to ad-lib and engage with a digital audience across multiple platforms including connected TV.
* Capable of gathering information and conducting interviews when necessary; conduct online research.
* Proficiency with CMS platforms, social media tools, and digital analytics.
* Flexibility to work various shifts, including early mornings, nights, weekends, and holidays.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WBRC-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- Bachelor's Degree in Journalism or a related field
- Strong writing, grammar, and AP Style skills
- Solid news judgment and understanding of journalistic ethics
- Ability to work well under pressure with minimal supervision and tight deadlines
- On-camera experience in a broadcast or livestream news setting; able to ad-lib and engage digital audiences including connected TV
- Capable of gathering information, conducting interviews, and performing online research
- Proficiency with CMS platforms, social media tools, and digital analytics
- Flexibility to work various shifts including early mornings, nights, weekends, and holidays
What We Do
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
