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Be Who You Are. Love What You Do.
We’re an Aussie brand with our feet on the ground and our heart in our people.
We’re here to inspire, spark joy and bolster self-expression and creativity. We want our community to feel seen, heard and celebrated, and as a brand, we want to use our voice to make a positive difference in people's lives.
We’re playfully rebellious and always optimistic. Join our world and let's do good things together.
Benefits
- 50% off Cotton On Group Brands | Cotton On, Cotton On Body, Cotton On Kids, Typo and, Factorie
- Local and Global career growth - progress your career across our 7 Brands
- Wellness support 24/7 – mental health, relationships, family + more
- Discounts for you and your family - medical, travel, financial + more
- Create meaningful change and make a positive difference in people’s lives
About The Role
We are looking for a creative, trend-obsessed and culturally connected Digital Content Marketing Co-ordinator who lives and breathes trends, storytelling, and social media. Your mission is to create thumb-stopping content that people stop, watch, share, and shop from. From capturing moments to crafting campaigns, you will transform ideas and brand stories into engaging digital content that resonates with our customers. This is not just a posting role. You will be the pulse of our brands online, bringing their voice, personality, and energy to life while creating authentic connections with our communities.
While this role will primarily support the Factorie brand, the successful candidate will also support other Cotton On Group brands (including Cotton On, Typo and Rubi as required)
Key Responsibilities
Content Creation: Partner with your teams to conceptualize, shoot, and edit high-quality content for various social medical platforms, to create Reels, TikToks, Stories, and product lifestyle shoots. Help style and shoot products for new arrivals, promotions, and campaigns. Support the creation of graphics using Canva / Adobe for price drops, promos, and in-store events. Source, curate and manage content from influencers and the community, ensuring brand alignment across local and relevant global campaigns. This role also requires appearing on camera as talent/presenter as part of content creation, in addition to shooting and editing.
Social media management: Support content scheduling, community engagement and influencer/UGC content co-ordination, ensuring all content aligns with campaign objectives and local market trends. Stay updated on all relevant social media platforms including but not limited to Instagram, Facebook and TikTok.
Performance reporting: Track and report on social, influencer and PR campaign performance, maintaining accurate records of campaign success, engagement and ROI. Track content performance (reach, engagement, saves, website clicks and sales) and provide reports on what worked and what to improve, as and when required.
Key working relationships: Work closely, on a day-to-day basis, with Visual Merchandising (VM), Merch, PR and agency partners, in addition to the broader Marketing and Communication team locally and globally.
• Content Creation Consistency
• Growth & Engagement
• Sales & Business Impact
• Professionalism & Teamwork
Requirements
• Matric
• Diploma in Marketing, Communications, Multimedia or related field (or equivalent work experience)
• 2-4 years proven experience as a Content Creator in retail, fashion, beauty, or lifestyle environment.
• Solid experience in content creation across TikTok/Instagram/Reels and expert in Canva, CapCut, and Adobe Creative Suite (Premiere Pro, Lightroom, Photoshop). Strong portfolio of evidence will be required
• Deep understanding of social media algorithms and retail trends.
• Great copywriting and storytelling skills.
• Strong verbal and written communication skills, with confidence collaborating across internal teams, agency partners, influencers, media and global partners.
• Analytical skills to track and report on campaign performance using tools such as Google Analytics and platform insights
• Valid driver's license and access to a reliable own vehicle (non-negotiable).
• Comfortable appearing on camera as talent/presenter, not only shooting and editing content.
• Willingness to work after hours and over weekends from time to time, particularly around launches and events.
Personal attributes:
• Creative, energetic, and self-motivated
• Obsessed with trends and social media management and customer, community engagement
• commercially minded with and understanding that content must produce ROMI
• High attention to detail with an excellent work ethic
• Can work well under pressure managing multiple conflicting priorities and meeting deadlines
Who are we?
A diverse team of 20,000 around the world who love to think Big and have fun along the way. We develop, reward and recognize our team members, so they can feel empowered to reach their full potential. We know life’s more fun when you’re free to be you and our team bring their point of difference, making us into the unique global retailer we are today.
Being You can take you places at the Cotton On Group. Join us and let’s do good things together.
At Cotton On, we are focused on building a culture cantered in belonging, and we are committed to creating workplaces where everyone can show up as their whole self, having an equal opportunity to succeed with us.
We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.
We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.
If you have any individual needs to fully participate in the recruitment process, please contact us at [email protected] so we may support you in completing the job application process.
About Us
From Australia to the world - The Cotton On Group (known in-house as COG) is Australia's largest global retailer. With 7 brands, 19 countries, 1500 stores and counting; we exist to make a positive difference in the lives of everyone we touch. Our people are optimistic, innovative and highly motivated; they share a genuine belief in themselves and others and they aren't afraid to think big.
Cotton On is the founding brand of the Group and has grown to become a global fashion destination with over 600 stores worldwide. We thrive on delivering the trends of the moment (always with our own twist) and inspire our community to have fun with it. Our product offering includes womenswear, menswear and accessories.
Skills Required
- Matric qualification
- Diploma in Marketing, Communications, Multimedia, or a related field, or equivalent work experience
- 2-4 years of experience as a Content Creator in a retail, fashion, beauty, or lifestyle environment
- Experience creating content for TikTok, Instagram, and Reels
- Expertise in Canva, CapCut, and Adobe Creative Suite, including Premiere Pro, Lightroom, and Photoshop
- Strong portfolio of content creation work
- Deep understanding of social media algorithms and retail trends
- Copywriting and storytelling skills
- Strong verbal and written communication skills
- Analytical skills using Google Analytics and social platform insights
- Valid driver's license
- Access to a reliable personal vehicle
- Comfort appearing on camera as a talent or presenter
- Willingness to work occasional evenings and weekends
What We Do
Our purpose has always been to make a positive difference in people’s lives, and our team and customers are at the heart of this. We started in 1988, with our first ‘shop’ being the boot of a Ford Bronco parked at The Beckley Market in Geelong, Australia. Inside? A stack of denim jackets; it was the start of something big. Our vision is to take our eight Aussie lifestyle brands to the world, delivering Good along the way. And we know that our responsibility goes far beyond selling great products. We work to prioritise people and the planet, while making products our customers love, ones that we can all be proud of. We’re a diverse bunch from all around the world who love to think big. We live for a challenge and give anything a go. We work hard and pride ourselves on creating an environment free from hierarchy and ego. One that promotes creativity and self-expression, allowing our team to do what they do best. We look after our people 24/7 – not just when they’re at work, but outside of it too. Since day one, our team members have been like great mates to us – and you look after your mates. We support and empower our team members to be the healthiest versions of themselves. And we keep it real, always. We’re customer-obsessed in everything we do, and believe us when we say the obsession is real! When you join our team, you’re part of something bigger – you’re here to be inspired, to learn, to do the right thing, and above all else, to make a positive difference. 20,000 people. 8 brands. 20 countries. 1,300 stores (and counting) and one life-changing Foundation. That's Cotton On Group.
