Digital Content Manager

Posted 5 Days Ago
New York, NY, USA
In-Office
72K-110K Annually
Mid level
Healthtech • Professional Services
The Role
Create and produce written, visual, and video content aligned to brand and consumer journey. Execute editorial calendar, manage production workflows, adapt long-form content into multi-channel formats, and coordinate with clinical SMEs. Support social media planning, short-form video and motion graphics production, community engagement, and performance tracking. Maintain asset library, brief freelancers, and collaborate cross-functionally to deliver timely content.
Summary Generated by Built In

How you move is why we’re here. ®
Now more than ever.


Get back to what you need and love to do.
The possibilities are endless...
 
Now more than ever, our guiding principles are helping us in our search for exceptional talent - candidates who align with our unique workplace culture and who want to maximize the abundant opportunities for growth and success.
 
If this describes you then let’s talk!
 
HSS is consistently among the top-ranked hospitals for orthopedics and rheumatology by U.S. News & World Report. As a recipient of the Magnet Award for Nursing Excellence, HSS was the first hospital in New York City to receive the distinguished designation. Whether you are early in your career or an expert in your field, you will find HSS an innovative, supportive and inclusive environment.


Working with colleagues who love what they do and are deeply committed to our Mission, you too can be part of our transformation across the enterprise.

Emp Status

Regular Full time

Work Shift

Day (United States of America)

Compensation Range

The base pay scale for this position is $72,000.00 - $109,500.00. In addition, this position will be eligible for additional benefits consistent with the role. The salary of the finalist selected for this role will be determined based on various factors, including but not limited to: scope of role, level of experience, education, accomplishments, internal equity, budget, and subject to Fair Market Value evaluation. The hiring range listed is a good faith determination of potential compensation at the time of this job advertisement and may be modified in the future.What you will be doing

Key Responsibilities

Content Creation & Production

Develop and produce content assets—including written, visual, and video—aligned to HSS's brand positioning and the consumer journey to care

Support the Content Strategy Lead in executing the editorial calendar across web, email, campaigns, and service line initiatives

Manage end-to-end production workflows for select content projects: briefing, drafting, design coordination, review routing, and publishing.

Adapt long-form content into multi-channel formats (e.g., turning a physician Q&A into a blog post, social carousel, email snippet, and short-form video)

Coordinate with internal subject matter experts (physicians, researchers, care teams) to develop clinically accurate, consumer-friendly content

Maintain brand voice and editorial standards across all outputs, ensuring consistency with HSS's brand positioning

Social Media Support & Execution

Partner with the Social Media lead to plan, create, and schedule content across platforms (Instagram, LinkedIn, Facebook, YouTube, X)

Produce social-first content—including short-form video, Reels, motion graphics, and story-driven posts—that drives engagement and builds brand relevance

Monitor cultural and sports moments for real-time social content opportunities aligned to HSS's brand territory (movement, performance, injury expertise)

Support community engagement efforts, including response frameworks, comment monitoring, and audience interaction

Track social content performance and surface insights to optimize future content planning

 Operations & Collaboration

Manage content production timelines and workflows, ensuring on-time delivery across concurrent projects

Collaborate cross-functionally with brand, service line marketing, regional marketing, media/performance, and PR teams to align content to campaign priorities

Maintain and organize the content asset library (images, videos, copy, templates) for easy team access and reuse

Brief and manage freelance creators, videographers, or designers as needed to scale production capacity.

Non-Discrimination Policy
Hospital for Special Surgery is committed to providing high quality care and skilled, compassionate, reliable service to our community in a safe and healing environment. Consistent with this commitment, Hospital for Special Surgery provides care, admits, and treats patients and provides all services without regard to age, race, color, creed, ethnicity, religion, national origin, culture, language, physical or mental disability, socioeconomic status, veteran or military status, marital status, sex, sexual orientation, gender identity or expression, or any other basis prohibited by federal, state, or local law or by accreditation standards.

Skills Required

  • Develop and produce written, visual, and video content aligned to brand positioning
  • Support and execute the editorial calendar across web, email, campaigns, and service line initiatives
  • Manage end-to-end production workflows: briefing, drafting, design coordination, review routing, and publishing
  • Adapt long-form content into multi-channel formats (blog, social carousel, email snippet, short-form video)
  • Coordinate with internal subject matter experts to develop clinically accurate, consumer-friendly content
  • Maintain brand voice and editorial standards across all outputs
  • Plan, create, and schedule content across Instagram, LinkedIn, Facebook, YouTube, and X
  • Produce social-first content including short-form video, Reels, motion graphics, and story-driven posts
  • Support community engagement efforts, including response frameworks and comment monitoring
  • Track social content performance and surface insights to optimize planning
  • Manage content production timelines and workflows to ensure on-time delivery
  • Collaborate cross-functionally with brand, service line marketing, media/performance, and PR teams
  • Maintain and organize the content asset library (images, videos, copy, templates)
  • Brief and manage freelance creators, videographers, or designers as needed
Am I A Good Fit?
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The Company
0 Employees
Year Founded: 1863

What We Do

Hospital for Special Surgery (HSS) is a world-leading academic medical center specializing in musculoskeletal health, including orthopedics and rheumatology.

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