About Gray Media:
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WLBT:
WLBT is Mississippi's flagship station and the dominant #1 local TV and digital media in Central Mississippi. We are an NBC affiliate that consistently produces award-winning local news coverage. Jackson, MS is a market with a 24-county DMA. It is Mississippi's largest TV market and state capital, offering great museums, several local universities, and a home to the largest medical facilities in the state, including the prestigious University of Mississippi Medical Center. With our great weather, Mississippi is about the outdoors. An extensive network of walking, running, and cycling trails is available across the metro. And if you love a weekend getaway, Jackson is located within a short drive from the beautiful Gulf Coast beaches, New Orleans, Memphis, Birmingham, Nashville, Dallas, and Atlanta.
Duties and responsibilities include, but are not limited to:
- Lead WLBT's daily digital news operation across web, app, CTV, and streaming—ensuring fast, accurate, well-packaged coverage from breaking news through enterprise stories.
- Supervise and coach digital staff members, including daily planning, editing, training, feedback, and performance accountability.
- Use analytics and audience insights to refine coverage, increase engagement, and identify growth opportunities across platforms.
- Collaborate with other newsroom leaders on long-range planning, special coverage, and station initiatives.
- Build and maintain workflows for breaking news, severe weather, and major events—creating clear roles, checklists, and communication plans.
- Direct digital coverage and distribution for all newsroom employees by setting priorities, coordinating assignments, and elevating digital-first thinking across teams.
Qualifications/Requirements:
- Strong news judgment and the ability to make quick, high-stakes editorial decisions in a fast-paced newsroom.
- Proven leadership experience—able to coach, motivate, and hold a team accountable while building a strong culture.
- Excellent editing and writing skills, including headline writing and clean copy under deadline.
- Deep understanding of digital publishing across web/app and a strong interest in streaming and CTV growth.
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WLBT-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Top Skills
What We Do
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
