DIGITAL CONTENT MANAGER - WCSC

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WCSC:

- Lead with the Best, in the Best: Work for WCSC Live 5, the dominant #1 station in Charleston since 1953, in a city consistently named one of the best in the world by Travel+Leisure.
- Impact a Thriving Community: Charleston is one of the fastest-growing metro areas in the country, boasting a world-famous food scene, high-tech growth, and major industries like Boeing, Mercedes, Volvo, and a world-class medical community. You'll serve this dynamic Lowcountry market.
- Innovation & Legacy: Be part of a team committed to award-winning breaking news, weather, and investigative journalism, and help us continue that legacy of excellence while forging new paths digitally.
- A Culture of Excellence & Empathy: We value high standards, mutual respect, and continuous learning, all while making a positive impact.
- Your Ideas Matter: We're constantly evolving, and your vision will be critical in charting our future.

Job Summary/Description:

Live 5 is looking for a leader who is ready to define the future of digital content in Charleston. This is your chance to inspire a talented team, drive innovation across every screen, and truly own the conversation in a vibrant, historic city, all while keeping Live 5 at the forefront of local media. We're seeking a Digital Content Manager who doesn't just keep pace with digital trends but sets them—someone who can strategize and execute with both precision and compassion, elevating our brand and connecting deeply with our community.

Duties/Responsibilities include, but are not limited to: 

- Elevate our digital content team: Guide strategy to supercharge growth in digital, social, and streaming audiences and engagement, making sure Live 5 is everywhere our community is.
- Architect seamless workflows: Craft and implement processes that deliver compelling content 24/7, optimized for every platform, from broadcast to vertical video.
- Champion visual storytelling: Drive the creation of vertical videos and innovative formats that resonate deeply and expand our reach.
- Decipher the data: Dive into analytics and metrics daily to inform editorial decisions, refine strategies, and continuously grow our impact.
- Forge cross-platform unity: Actively partner with our News Director and station leaders to weave a cohesive, compelling narrative across all channels.
- Oversee our social universe: Mastermind our presence across Facebook, X, Instagram, YouTube, TikTok, and new emerging platforms, ensuring our voice is strong and consistent.
- Innovate new content frontiers: Lead the team in discovering and deploying cutting-edge content types and technology to engage diverse and untapped audiences.
- Create viral-worthy local content: Generate unique, engaging, and highly shareable local stories that truly matter to Charleston.
- Mentor future media stars: Coach and develop our content team in best practices for journalistic ethics, razor-sharp writing, and powerful SEO strategies.
- Uphold our editorial bedrock: Ensure all content reflects Live 5's brand with unwavering consistency in style, quality, and tone, maintaining the highest ethical and editorial standards.
- Command breaking news digitally: Lead the swift and accurate online response during breaking news, coordinating push alerts, live streams, and social updates with the newsroom.
- Synchronize content flow: Manage content calendars, ensuring timely delivery and strategic deployment, especially during high-stakes breaking news and weather events.

Qualifications/Requirements:

- 3-5+ years of hands-on digital news leadership experience—you've been in the trenches, and you've led the charge.
- A Bachelor's degree in journalism, communications, or equivalent experience that speaks louder than a diploma.
- A proven track record of digital innovation and measurable audience growth.
- Unshakeable journalistic judgment and a news philosophy that prioritizes accuracy, fairness, and truly unique local storytelling.
- The ability to stay calm, cool, and collected during live, breaking news situations, making smart decisions under pressure.
- An eagle eye for detail, exceptional journalism writing skills, and AP style proficiency (because words matter).
- Deep experience analyzing data, spotting behavioral trends, and transforming insights into actionable strategies.
- Flexibility with your schedule and a willingness to be part of a weekend on-call manager rotation—news never sleeps!
- A collaborative spirit, impeccable organization, and the ability to juggle multiple priorities like a pro.
- You're a confident leader who's still hungry to learn, someone who elevates standards with kindness and leads by undeniable example.
- A future-focused mindset, always curious about new ideas and how to meet our community where they are.

If you feel you’re qualified and want to work with a great group of people,  go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WCSC-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.