What we will offer you:
Culture: Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do.
Competitive Compensation: We offer a highly competitive compensation and total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly.
Flexibility: We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively.
Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
Employee Assistance Programs: We care about you! You and your family will have access to LYRA, an industry leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial, and social well-being.
Opportunity: A continuous focus on professional development with many opportunities for training and career growth.
Safety Focused: We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization.
Reporting to the Senior Marketing Manager - Brand and Communications. the Digital Content & Engagement Specialist is responsible for growing Superior's organic digital presence and driving qualified inbound engagement across social, search, and web channels. The role executes social media strategy and community engagement, produces and optimizes content for discoverability across both traditional search and AI-powered answer engines, manages website health and conversion, and supports paid awareness campaigns that extend brand reach.
Working within the Brand & Communications team, this role turns brand and campaign priorities into content and experiences that customers find, engage with, and act on. It is a hands-on, execution-focused role that blends creative content skills with the analytical discipline of SEO, AEO, local search, and conversion optimization to strengthen how Superior shows up across the digital landscape.
What you'll do:
- Develop and execute social media strategy across platforms, including content planning, publishing, and audience engagement.
- Manage online community engagement across relevant platforms and forums, including Reddit, and cultivate positive, on-brand interactions.
- Own search engine optimization (SEO) and answer engine optimization (AEO) across Superior's digital properties, including on-page, technical, and content-driven optimization to improve visibility in both traditional and AI-powered search results.
- Structure and optimize content to surface effectively in generative and answer-based search experiences (e.g., AI Overviews, conversational assistants, and featured answers).
- Plan and optimize content for discoverability, engagement, and inbound conversion.
- Identify influencer and partnership opportunities and support the development and management of those relationships.
- Own website health, user experience, and conversion rate optimization in partnership with the Digital Experience, Martech, and Digital Lead Gen teams.
- Support the planning and execution of paid awareness campaigns that extend reach and complement organic and inbound efforts.
- Monitor performance across social, search, and web channels, and translate insights into content and optimization improvements.
- Maintain brand consistency, tone, and quality across all digital content and touchpoints.
- Performs other related duties as assigned.
What you bring:
- Bachelor's degree in Marketing, Business, Communications, Public Relations, or a related field. Specialization in digital marketing is preferred.
- 3–5 years of experience in digital marketing, social media, content, or SEO, ideally in a brand or customer-facing environment.
- Hands-on experience managing social media platforms, community engagement, and content publishing.
- Demonstrated experience with SEO, local search, and content optimization tools and practices; exposure to AEO or optimizing for AI-powered search is considered an asset.
- Experience with website management, UX principles, and conversion rate optimization.
- Exposure to paid awareness or paid social campaign execution is considered an asset.
- Experience in energy, utilities, home services, or other consumer-facing industries is an asset.
- Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening.
The expected annual salary range for this role is $61,000 - $76,000 per year.
Please note the compensation information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, geographical location, as well as market and business considerations.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, Public Relations, or a related field
- Specialization in digital marketing
- 3-5 years of experience in digital marketing, social media, content, or SEO
- Hands-on experience managing social media platforms, community engagement, and content publishing
- Experience with SEO, local search, and content optimization tools and practices
- Experience with answer engine optimization or AI-powered search optimization
- Experience with website management, UX principles, and conversion rate optimization
- Experience with paid awareness or paid social campaign execution
- Experience in energy, utilities, home services, or other consumer-facing industries
- Legal authorization to work in the United States
What We Do
Superior Plus is a leading North American energy distributor serving approximately 710,000 customer accounts in the United States and Canada. Its primary businesses distribute propane, compressed natural gas, renewable natural gas and hydrogen, along with related products and services. The company supplies clean-burning fuels to residential, commercial, utility, agricultural and industrial customers that are not connected to a pipeline, supporting their heating, transportation and operational needs.
