About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WSAW:
WSAW is Wausau's first TV station, debuting 71 years ago in 1954. Together, WSAW/WZAW produce more than 30 hours of news each week. We work hard and celebrate our wins. In 2026, the news team was recognized as the Wisconsin Broadcasters Association "News Operation of the Year" and also the small-market "Station of the Year" (for coverage airing in 2025). Also in 2026, WSAW's podcast "Wisconsin Cold Cases: Who Killed Gerald Mork?" was honored with a Regional Edward R. Murrow Award. These are just a few examples of the honors WSAW has received in recent years.
North Central Wisconsin is also known as "Wisconsin's Basecamp." In Wausau, you will live and work where thousands of people come to vacation each year. Whether you're skiing down the slopes of Granite Peak, boating on Lake Du Bay, or enjoying Concerts on the Square or a show at The Grand Theater in downtown Wausau, there's something for everyone, and you will enjoy the community we serve. Wausau is also located within 3 hours or less of Minneapolis, Milwaukee, and Green Bay; and is just a two-hour drive from Madison, the state's capital city.
WSAW's viewing area covers 11 counties, including the cities of Stevens Point, Wisconsin Rapids, Marshfield, Rhinelander, and the summer retreat hotspot of Minocqua. WSAW is dedicated to serving the community and does so through several weeks-long campaigns such as Share Your Holidays and the annual Diaper Drive.
Job Summary/Description:
Have you ever wondered what it's like to be at the heart of a newsroom where digital isn't just an afterthought - it's the priority? WSAW is looking for a Digital Content Creator who can own the story from the first alert to the last update, ensuring our audience stays connected on every screen.
Duties/Responsibilities include, but are not limited to:
- Own breaking news: Move with lightning speed to send push notifications and update web stories as news unfolds.
- Craft compelling narratives: Write and produce dynamic digital news content that stops the scroll and keeps our audience informed.
- Drive social engagement: Manage our social media presence by posting timely updates and creating content specifically for our digital communities.
- Manage the hub: Split your time between the assignment desk and content creation, helping decide what we cover and how we share it.
- Create multimedia assets: Produce video, photo galleries, and live streams that add depth and visual punch to our local reporting.
- Collaborate for impact: Work closely with crews and producers to ensure our digital voice is consistent, professional, and approachable.
- Lead the charge on digital-only newscast: WSAW produces 715 Live, the only current digital-only newscast in the market. The chosen applicant will produce and anchor the p.m. version of this show.
Qualifications/Requirements:
- College degree in Marketing, Journalism, Communications, or a related field.
- Previous experience in a professional newsroom environment is preferred, but we are willing to train the right candidate.
- Availability for weekend hours; willingness to work flexible shifts for breaking news, specialized coverage, or covering a colleague's PTO.
- A genuine desire to win, the ability to reflect on your work, and a willingness to apply feedback.
- Strong verbal and written communication skills with solid knowledge of AP Style *and writing conversationally for Broadcast.
- Ability to edit video in digital formats.
- Proficiency with Photoshop, Canva, or comparable software to create and edit graphics.
- Ability to work well under pressure and collaborate effectively with a diverse team.
- Strong understanding of journalistic principles and ethics.
- Ability to balance long- and short-term projects while consistently meeting daily deadlines.
- Proven record of digital and social media success; must maintain a responsible and professional social media presence.
- Strong research skills and the ability to employ critical thinking to dig beyond the press release and verify incoming tips.
- Ability to carry 35+ pounds of equipment.
- Valid driver's license with a clean driving record (Motor Vehicle Records check required).
If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WSAW-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Skills Required
- College degree in Marketing, Journalism, Communications, or a related field
- Professional newsroom experience
- Availability for weekend hours and flexible shifts
- Strong verbal and written communication skills
- Knowledge of AP Style and conversational broadcast writing
- Ability to edit video in digital formats
- Proficiency with Photoshop, Canva, or comparable graphics software
- Ability to work under pressure and collaborate with a diverse team
- Understanding of journalistic principles and ethics
- Ability to manage long- and short-term projects while meeting daily deadlines
- Proven digital and social media success
- Responsible and professional social media presence
- Strong research and critical-thinking skills for verifying information
- Ability to carry 35 or more pounds of equipment
- Valid driver's license with a clean driving record
Gray Media Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gray Media and has not been reviewed or approved by Gray Media.
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Affordable Benefits — A no‑premium employee‑only medical option and heavily subsidized alternatives reduce premium costs, with added features like virtual care, infertility/adoption support, and travel reimbursement. Company‑paid life and disability insurance further bolster overall value.
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Leave & Time Off Breadth — PTO, paid parental leave, and company holidays are presented as standard elements of the package. These are complemented by wellbeing resources such as a 24/7 EAP and substance‑reduction programs.
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Retirement Support — A 401(k) Savings Plan is offered, with company materials and listings referencing employer contributions or matching. This provides structured retirement planning within the broader rewards mix.
Gray Media Insights
What We Do
Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.
