Digital Content Creation Manager – CGM Solutions

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

A healthier future. It’s what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That’s what makes us Roche.

As Digital Content Creation Manager for Continuous Glucose Monitoring (CGM) Solutions you will be responsible for developing, managing, and maintaining high-quality digital content for marketing channels. This role will focus on creating engaging and informative content tailored to our B2B, B2B2C and B2C target audiences to promote awareness and understanding of Roche's CGM solutions. The ideal candidate will have experience in managing content strategy, collaborating with different stakeholders, and overseeing the production of digital marketing assets. This role will report to the Subchapter Lead, Strategy and Context.

The Opportunity:

• Drive and maintain the focus and integrity of the content strategy for key marketing channels within the subchapter.

• Work alongside other marketers, design and SEO specialists, campaign manager experts, and communicators to develop cohesive content strategies.

• Communicate strategy, key tactics, and results to internal and affiliate stakeholders for feedback, alignment, and buy-in.

• Manage agencies, freelancers, and vendors to deliver quality digital marketing assets and control costs within the defined budget and timeline.

• Ensure vendors comply with all processes and procedures, including legal, procurement, finance, and brand standards.

• Curate relevant content to engage target audiences across multiple channels.

• Ensure copy created for assets is properly referenced with appropriate and trusted sources.

• Ensure scientific and technical content aligns with other digital marketing elements such as graphics and brand design.

• Content Review, Repurposing, and Creation: Review existing content, creatively repurpose content when applicable, and produce new content that’s fit for purpose for our digital channels,  business priorities,  target audiences.

• Deliver engaging product pages, reports, white papers, case studies, infographics, short-form videos/screencasts, and other digital assets.

• Create and maintain a content calendar.

• Perform copyediting, sub-editing, and fact-checking of short-form and long-form content for grammar, spelling, syntax, substance, and flow according to tight deadlines.

• Creatively repurpose existing content into alternative formats for target audiences.

• Drive adoption of digital best practices across Roche Diagnostic Solutions (RDS) and beyond.

• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice for each audience.

• Develop and maintain guidelines, provide tools and direction to internal stakeholders and external agencies, and manage project timelines, expenses, and measurement.

• Ensure compliance with Roche branding, Divisional Standards, Digital Marketing Playbook, and other Roche and departmental processes.

Who You Are:

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field.

• Proven experience with digital content creation and management and previous experience within the healthcare or medical device industry sector is required

• Strong project management skills with the ability to manage multiple projects simultaneously.

• Excellent written and verbal communication skills, with a keen eye for detail.

• Proficiency in content management systems (CMS), digital marketing tools, and analytics.

• Ability to work collaboratively with cross-functional teams and external vendors.

• Understanding of SEO best practices and digital marketing techniques.

• Familiarity with Continuous Glucose Monitoring technologies is preferred.

How to Apply:

Interested applicants should submit their resume and portfolio showcasing relevant digital content creation work.

Please note that relocation benefits are not available for this job posting

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche Diagnostics International in Rotkreuz is a leading provider of diagnostic systems solutions, and the largest manufacturer of fully automated in vitro diagnostic systems in Switzerland. We are more than 2’700 passionate colleagues from over 65 nationalities. Find out more about our site in Central Switzerland, here.

Besides extensive development and training opportunities, we offer flexible working options, 18 weeks of maternity leave and 10 weeks of gender independent partnership leave. Our employees benefit from multiple services on site such as child-care facilities, medical services, restaurants and cafeterias, as well as various employee events.

We believe in the power of diversity and inclusion, and strive to identify and create opportunities that enable all people to bring their unique selves to Roche.