POSITION SUMMARY:
The Digital Communications Specialist will help lead our efforts to develop a digital communications program that includes email, SMS, push notification and other opportunities to market to customers via multiple communication channels.
ESSENTIAL FUNCTIONS:
- Drives interactive and innovative communications across online and mobile channels that support the company’s marketing efforts
- Develops and maintains best-in-class email marketing programs
- Develops a long-term strategy to re-activate dormant email addresses
- Continues to find ways to grow and improve the performance of the one-to-one program
- Manages email campaigns from start to finish (scheduling, project management, coding, testing, deployment); while working with various stakeholders (graphic designers, marketing and merchandising specialists, copywriters, etc.) to drive each email from ideation to completion.
- Analyzes the layout, graphics, text links and all other aspects of the emails to maximize the sales potential.
- Works across the Bass Pro Shops and Cabela’s network to implement, execute and analyze email campaigns in order to increase customer retention and generate loyalty, particularly with our proprietary brands (i.e. Bass Pro Shops, Cabela’s, RedHead, Ascend, World Wide Sportsman, etc.) through all sales channels (i.e. internet, catalog and retail).
- Works with IT and the Contact Center to develop order related emails and other communications
- Assists with the SMS program and push notification program as new marketing channels of communication for customers
- Assists in the development of short- and long-term customer data analysis plans; lead implementation of those plans to improve the performance of our digital communication strategies
- Integrates findings with market research department to maximize customer learning, acquisition and retention. Creates initial, and optimize, consumer segmentation scheme.
- Works with the business and technical teams in determining and implementing innovative solutions that meet business objectives
- Work with our retail stores to implement communication between specific stores and their customers
- Leverages new technologies to contact customers
- ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
- Background in Marketing, Mass Communications, or Public Relations
- Experience with email marketing, SMS, or push notification messaging preferred
- Experience with Adobe Suite (Photoshop, Dreamweaver, and Illustrator) a plus.
- Experience with HTML and/or CSS
- Experience in database marketing and be grounded in segmentation, customer loyalty programs, email campaigns and data mining.
KNOWLEDGE, SKILLS, AND ABILITY:
- Excellent communication and project management skills required
- Good data evaluation skills with the ability to extract and interpret data from various sources to offer creative marketing and product solutions, and to solve complex issues
- Basic knowledge of direct response/database marketing, customer relationship management, customer lifetime value, consumer behavior and motivation
- Ability to multi-task and be flexible
TRAVEL REQUIREMENTS:
- N/A
PHYSICAL REQUIREMENTS:
- Regularly performs computer work and sits
- Occasionally walks and stands
- Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT:
- Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at [email protected].
Bass Pro Shops
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What We Do
Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors. Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.
