Because we strive to put people first.
Culture, our way.
People and Culture at Primark
What’s a career at Primark all about? The positive impact you’re making, the experiences you’re having and the people you’re with. You’re our inspiration. Embrace what sets you apart, own your career and develop in ways you never expected. Leave your mark. And do it your way.
Job DescriptionWhat You’ll Do
We're looking for an experienced Digital Communications Manager to lead Primark's corporate website and social channels, helping bring our business story to life through engaging digital content.
In this role, you'll shape our digital and content strategy, driving a digital-first approach across Corporate Affairs. You'll play a key role in the development and ongoing management of our new corporate website, ensuring it effectively engages media, investors and other stakeholders.
You'll also be responsible for our corporate social channels, defining channel and content strategies, creating impactful storytelling, and ensuring alignment with Primark's wider corporate narrative and reputational priorities.
Working closely with the Head of Communications, you'll lead a small digital team and collaborate across the business to deliver integrated, high-impact content, campaigns and stakeholder communications.
In your role, you’ll collaborate with different people across a range of skillsets. Here’s a flavour of your day-to-day:
- Lead and evolve Primark's corporate digital presence, ensuring content is engaging, audience-focused and aligned to business priorities.
- Oversee the development and optimisation of the corporate website, driving user experience, performance and content effectiveness.
- Define and deliver the strategy for corporate social channels, with a particular focus on LinkedIn growth and engagement.
- Develop compelling content and integrated campaigns that support key corporate affairs priorities and stakeholder audiences.
- Drive innovation across digital communications, leveraging new tools, formats and approaches to enhance reach and impact.
- Act as a trusted advisor to senior stakeholders, providing strategic guidance on digital communications and content.
- Lead and develop a small digital communications team while fostering strong relationships across internal teams, markets and agency partners.
- Champion digital best practice and continuous improvement, embedding a forward-thinking and data-driven approach across Corporate Affairs.
What You’ll Bring
At Primark, we focus on assisting you in developing your mindset and skillset to you reach your potential. Here’s a more detailed breakdown of the experience you’ll need:
- 10 + years working in digital communications, ideally for a consumer facing brand in a corporate context.
- Experience of managing a corporate website - experience overseeing the development of a new website is highly desirable
- Proven track record of developing and delivering successful digital content and campaigns.
- Strong stakeholder management.
- Experience managing agencies and leading a small team.
- Able to work effectively under pressure and manage multiple deadlines and priorities.
What You’ll Get
People are at the heart of what we do here, so it’s essential we provide you with the right environment to perform at your very best. Let’s talk lifestyle:
Let’s talk lifestyle: Healthcare, pension, and potential bonus. 27 days of leave, plus bank holidays and if you want, you can buy 5 more. Because Primark is all about tailoring to you, we offer Tax Saver Tickets, fitness centre, and a subsidised cafeteria.
Does this sound like you? Great, because we can’t wait to see what you’ll bring. You’ll be supported within a team of equally capable people, celebrating who you are and aiding you reach your potential. At Primark, we’re excited about our future - and we’re excited to develop yours.
Additional InformationAbout Primark
Primark was founded on a mission that everyone deserves to look and feel good – without paying more. We stand for great value without compromise, offering affordable fashion and everyday essentials that are made to last. Founded in Ireland in 1969, Primark is now an international fashion retailer with more than 470 stores across 18 countries in Europe, the US and the Middle East, employing more than 80,000 colleagues. Millions of shopper’s trust Primark every week for everything from everyday essentials like t-shirts and socks, to the latest fashion trends – all at unbeatable prices.
Primark is built on a belief and passion for physical stores – helping to bring high streets and retail centres to life and creating joyful, social experiences. The company is focused on driving positive change by giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes.
Skills Required
- 10+ years working in digital communications
- Experience managing a corporate website
- Experience overseeing the development of a new website
- Proven track record of developing and delivering successful digital content and campaigns
- Strong stakeholder management
- Experience managing agencies and leading a small team
- Able to work effectively under pressure and manage multiple deadlines and priorities
- Experience in a consumer-facing brand in a corporate context
Primark Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Primark and has not been reviewed or approved by Primark.
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Fair & Transparent Compensation — Pay is often characterized as fair or good compared to similar retail roles, and overtime availability can improve take-home earnings. Recent UK minimum-rate increases and the removal of age-related pay tiers reinforce a sense of improving pay fairness.
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Leave & Time Off Breadth — Paid time off stands out as comparatively strong for retail, with full-time roles described as having notably generous PTO alongside sick time and paid holidays. This breadth can increase the overall value of the compensation package beyond hourly wages.
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Parental & Family Support — Enhanced maternity, paternity, adoption, and surrogacy payments are positioned as meaningful additions to the rewards package. Ongoing colleague discounts and family-oriented support contribute to a more rounded benefits offering.
Primark Insights
What We Do
Primark is an international fashion retailer employing more than 80,000 colleagues across 17 countries in Europe and the US. Founded in Ireland in 1969 under the Penneys brand, Primark aims to provide affordable choices for everyone, from great quality everyday essentials to stand-out style across women’s, men’s and kids, as well as beauty, homeware and accessories. With a focus on creating great retail experiences, Primark has over 440 stores globally and continues to expand with the aim of reaching 530 stores by the end of 2026. Primark is working to make more sustainable fashion affordable for everyone through its Primark Cares strategy, a multi-year programme that focuses on giving clothing a longer life, protecting life on the planet and supporting the livelihoods of the people who make Primark clothes. As part of this, Primark unveiled nine commitments it is working to achieve by 2030. These commitments include making all of its clothes from recycled or more sustainably sourced materials by 2030, halving carbon emissions across its value chain and pursuing a living wage for workers in its supply chain.
