The Role
The Digital Communication Officer will create and manage content for various digital platforms, oversee social media activities, ensure SEO optimization, and analyze performance metrics to enhance engagement and communication effectiveness.
Summary Generated by Built In
Content Development & Digital Publishing
Requirements
- Create clear, engaging, and well-structured content for websites, blogs, and digital platforms.
- Develop user-friendly content by simplifying technical or complex information for diverse audiences.
- Write a variety of content including articles, blogs, explainers, FAQs, landing pages, and informational materials.
- Ensure all content aligns with brand tone, messaging guidelines, and communication objectives.
- Proofread and review content to maintain high standards of quality, clarity, and accuracy.
- Develop platform-appropriate content for social media channels including posts, captions, short scripts, reels, stories, and campaign creatives.
- Manage day-to-day content publishing across social platforms in line with planned calendars.
- Support the planning and execution of social media campaigns, awareness drives, and promotional initiatives.
- Engage with audiences through comments, messages, and interactive content where required, maintaining a professional and approachable tone.
- Develop SEO-friendly content using relevant keywords, headings, and basic optimization techniques.
- Support content visibility and discoverability across digital platforms.
- Regularly update digital content to ensure accuracy, relevance, and consistency.
- Contribute to digital campaign ideation by suggesting themes, content formats, and messaging ideas.
- Work closely with graphic designers to ensure visual and written content are aligned and optimized for digital performance.
- Coordinate with internal stakeholders to gather inputs and ensure content accuracy prior to publication.
- Monitor basic digital performance metrics such as engagement, reach, impressions, clicks, and website traffic.
- Use insights and trends to improve future content and campaign effectiveness.
- Stay updated on digital media trends, platform changes, and evolving audience behaviors.
Requirements
- A Bachelor’s degree in Communications, Media Studies, Journalism, Marketing, or a related field.from an HEC-recognized university or an international university.
- Master’s degree in a relevant field will be considered an added advantage.
- Minimum 4–5 years of relevant experience in digital content development, social media management, communications, public relations, marketing, or a related field.
- Demonstrated experience in writing for websites, social media platforms, articles, blogs, digital campaigns, and institutional communication materials.
- Proven experience in managing or supporting social media campaigns, content calendars, and audience engagement initiatives.
- Experience in SEO writing, digital optimization, and content performance improvement is required.
- Experience in regulatory communication, public sector communication, development sector communication, agriculture, food safety, trade, or policy-related content will be considered an advantage.
- Strong command of English is required; proficiency in Urdu will be an added advantage.
Skills Required
- Bachelor's degree in Communications, Media Studies, Journalism, Marketing, or related field
- Master's degree in a relevant field
- 4-5 years of relevant experience in digital content development and social media management
- Experience in SEO writing and digital optimization
- Strong command of English
- Proficiency in Urdu
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The Company
What We Do
Pakistan Single Window (PSW) is an integrated digital platform that allows parties involved in trade to submit standardized information and documents with a single entry point to fulfill all import, export, and transit-related regulatory requirements, aiming to digitalize and streamline cross-border trade.
