The Role
Develop and execute regional communications and digital marketing strategies across channels (digital, email, social, press, events). Localize content and sales tools, manage campaigns and budgets, optimize the country website, run lead generation and retention activities, coordinate product launches, manage agencies, and support sales through trainings and internal communications.
Summary Generated by Built In
- Design & Execute Regional Communication Strategy - Develop clear communication plans to boost brand awareness, generate quality leads, and support performance goals. Set measurable objectives and track progress. Manage and allocate the country's communication budget efficiently.
- Manage & Deploy Multi-Channel Campaigns - Implement marketing actions across digital, press, and events to reach target audiences and fuel sales or strengthen brand equity. Plan and run campaigns on digital, email, social media, and press. Manage newsletters and organize events, such as exhibitions and product launches. Enhance digital customer engagement, conversion, and retention.
- Localize and Manage Content - Adapt sales tools and communication materials with strong calls to action for effective campaigns. Coordinate product launches with the Operational Marketing Manager and BL. Oversee sales tools for distributors. Provide launch translations and manage local agencies when needed.
- Optimize Country Website- Support website management to maximize visitor experience and value proposition. Publish local news and events. Take responsibility for website performance and continuous improvement.
- Support Sales Teams & Partners -Organize internal launch seminars, training sessions, webinars, and incentive programs. Provide regional articles for Sales News and manage internal newsletters as needed.
Skillsets
- Content & Strategy creation
- Performance Marketing
- SEO & SEM
- Social Media Management
- Event Management
- Lead Generation
- Budget Management
#LI-IHK
Skills Required
- Content and strategy creation
- Performance marketing
- SEO and SEM
- Social media management
- Event management (exhibitions, product launches)
- Lead generation
- Budget management
- Email marketing and newsletters
- Website/CMS management and optimization
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The Company
What We Do
Founded in 1922, SOCOMEC is an independent industrial group with a workforce of 4200 experts spread over 30 subsidiaries in the world. Our core business: the availability, control and safety of low voltage electrical networks serving our customers’ power performance. In 2023, SOCOMEC posted a turnover of 843M€.
