Reporting to the Digital Campaigns Director, the Email and SMS Manager is responsible for pitching, drafting, and implementing content (primarily email, sms and landing page copy) for list-focused communications. A successful candidate will be able to prioritize and juggle multiple tasks, especially during rapid response times when goals may shift, and keep calm in a fast-paced environment.
This role is part of the larger team that oversees how we communicate with our movement, drive people to take action, and help build a more just democracy.
The successful candidate should have at least 4 years of online content creation and strategy experience for a nonprofit or campaign with a particular focus on email and SMS. That said: If you believe you can fulfill the job responsibilities, are a good match, and are excited by the position, but do not meet all of the qualifications listed below please still apply and emphasize any transferable skills in your cover letter.
We are hiring for this position immediately. This position is full-time, with a salary range starting at $65,650 per year, commensurate with experience. To uphold organizational parity and pay equity, we use a non-negotiable salary system that takes into consideration the entire breadth of a candidate’s experience, employment, and education to arrive at their final starting base salary. In addition, Indivisible provides a robust benefits package including full medical/dental/vision/life coverage, a professional development stipend, and an employer matched 401(k) plan.
Responsibilities
- Copywriting & Implementation (60%)
- Draft compelling email,SMS, and landing page content that educates supporters about issues and priorities, and motivates them to take further action;
- Stage content in our email (ActionKit) and SMS (Mobile Commons) CRMs;
- Facilitate the quality assurance process;
- Serves as the Email and SMS lead in rapid response moments (including weekends and after-hours), drafting and staging content in collaboration with senior staff;
- Set up calls to action and mConnects and create opt-in pathways for our SMS program as needed;
- Draft and set up campaign pages to drive calls and emails to Congress;
- The candidate should expect to draft 2-3 full-list, longform emails and 1-2 targeted or full-list SMS per week.
- The Manager is the main owner of our weekly newsletter which is sent on Monday evenings and should expect it to be a major part of their weekly workload.
- Digital Strategy (30%)
- Collaborate with colleagues to develop a monthly email and SMS calendar that balances activism, mobilization, fundraising and organizing priorities;
- Coordinate across the policy, political, and organizing teams to identify opportunities for list-focused digital campaigns
- Propose goals, tactics, and timelines on short- and mid-term campaign plans, including recommended strategies on email and SMS;
- Compile and monitor key email and SMS metrics, including engagement rates, to assist the communications team in improving Indivisible’s digital campaigns;
- Team Development and Supervision (10%)
- Support the long-term development of the department by providing broad recommendations on trainings, knowledge sharing, skills development, teambuilding and other opportunities.
- Provide ad-hoc coaching to new and junior staff, and help train them on our digital platforms and tools as part of their onboarding process.
Requirements
- Able to draft persuasive mobilization and fundraising content quickly and effectively with little guidance;
- Experience building messages in email CRM platforms like ActionKit, BSD or NGP and SMS platforms like Mobile Commons;
- Understanding of email results and best practices and comfort with statistical evaluation of results;
- Good attention to detail and solid proofreading skills;
- Commitment to learning and personal growth, and to putting principles of Diversity, Equity and Inclusion into action in the workplace;
- Comfort with quickly changing priorities: our work is responsive to the news environment and plans often shift on short notice.
- The successful candidate should have 4 or more years of online content creation and strategy experience for a nonprofit or campaign with a particular focus on email and SMS.
Desired Qualifications
- Experience working on and fluency discussing democracy issues, racial justice and economic justice, and/or understanding of federal policies around these issues;
- Thorough knowledge of the electoral and legislative processes, procedures, and organization of the House and Senate;
- Email deliverability knowledge or expertise;
- Some graphic design experience;
- Experiencing managing and mentoring junior level staff
About the Indivisible Project
We’re building something new. We’re a progressive grassroots organization that began in the aftermath of Trump’s election. We’re working to build a democracy that reflects a broad, multiracial “we the people,” one that works for all of us and is sustained by all of us. To support this movement, we’ve built an incredible team at the national level. We dream big, we support each other, and we have fun doing it. For more information about Indivisible’s vision, mission, and theory of change, click here.
We’re changing what’s politically possible. Indivisible is part of the powerful progressive movement reaction to Trump, fighting the racist, misogynistic, plutocratic, and authoritarian agenda trumpeted by Trump and the GOP congress. Don’t take our word for it; Indivisible has been featured on the Rachel Maddow Show multiple times, as well as in the New York Times and in pretty much every other major news outlet in the country.
We’re building together. We’re building a new organization every day - a rare opportunity to model what we want to see in the world. We’re deeply committed to equity and building a diverse and inclusive organization.
We’re looking for you. If you want to fight for the soul of American democracy, there’s no better place to be than Indivisible. We’re looking for more team members who are passionate about building an inclusive democracy and committed to getting results. It’s an exciting, fulfilling place if you’re someone who wants to fight fiercely for the progressive world we want to have.
Every one of us on the national team is here because we believe this movement is the best way to retake and build progressive power in this country. Does that ring true for you? If so, great - throw your hat in the ring to join our team. Let’s start #winning together. For more information about Indivisible’s organizational principles, click here.
Indivisible Project is an equal opportunity employer. We strongly encourage and seek applications from women, people of color, including bilingual and bicultural individuals, as well as members of the lesbian, gay, bisexual, and transgender communities. Applicants shall not be discriminated against because of race, religion, sex, national origin, ethnicity, age, disability, political affiliation, sexual orientation, gender identity, color, marital status, or medical condition. Reasonable accommodation will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of support needs at the time of application.
What We Do
Our mission is to resist Trump’s agenda by empowering local activist groups to make their Members of Congress listen. Our work is premised on a simple idea: that Trump’s agenda doesn’t depend
on Trump--but rather on whether individual Members of Congress resist. In short, we work to support the creative, local leaders driving the Indivisible Movement.
Following the election of Donald Trump, a group of two dozen former congressional staffers and progressive advocates drafted a document called “Indivisible: A Practical Guide for Resisting the Trump Agenda.” What is the Indivisible Guide? It’s a toolkit on citizen power, a set of local, defensive advocacy strategies and tactics for resisting the Trump agenda. Thousands of local groups have now formed in nearly every congressional district in the country to put the guide into action.