Digital Campaign & Creative Manager

Posted 7 Days Ago
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Melbourne, Victoria, AUS
Hybrid
Senior level
eCommerce • Information Technology • Retail • Appliances
The Role
Leads digital designers and campaign specialists in delivering digital marketing campaigns across email, websites, landing pages, competitions, and digital catalogues. Responsibilities include creative design leadership, campaign planning, template innovation, brand guideline management, platform optimization, technology and process improvement, budget oversight, and vendor management. The role collaborates with promotions, merchandising, IT Engineering, and customer experience teams to execute sales events and ongoing digital marketing activity.
Summary Generated by Built In
Company Description

At JB Hi-Fi, we’re more than just one of Australia’s largest and most trusted retailers – our team is passionate, knowledgeable, and down-to-earth; we work hard and love what we do. We help people with better ways to live, learn, work, and play, offering the latest in technology, consumer electronics, home entertainment, and appliances at great prices.

We offer unbeatable value, world-class brands and exceptional customer service across our 300+ store network, online, and in our commercial division, JB Hi-Fi Business.

JB Hi-Fi is the perfect place to power your career, and we’re excited to hear from you.

Why join JB Hi-Fi?

  • Fast paced and exciting environment where diversity is celebrated, and creativity and ideas are valued.
  • Competitive remuneration to recognise our team for their effort, which depending on the role, may include generous sales commission and other fantastic incentives to celebrate success.
  • Access to exciting career opportunities and comprehensive training and development programs as part of the broader JB Hi-Fi Group (which includes JB Hi-Fi Australia, JB Hi-Fi New Zealand, The Good Guys and E&S Trading).
  • Fantastic discounts across the JB Hi-Fi Group, plus access to Beny, our team member benefits app with exclusive offers, wellbeing perks and everyday savings.
  • We offer 12 weeks paid parental leave for eligible primary carers (and a gift for new parents) and we embrace flexibility and offer hybrid working models for eligible roles.
  • Our Employee Assistance Program (EAP) provides counselling and a wide array of other wellbeing resources for our team members and their families.
  • Our Helping Hands workplace giving program has raised millions for our charity partners to support positive impact in the community.
  • Demonstrating our commitment to sustainability, we are on track to reach our goal of net zero carbon emissions by 2030 and continue to improve the way we reduce, reuse, and recycle.

Job Description

The Digital Campaign & Creative Manager is responsible for leading a team of Digital Designers and Campaign Specialists to deliver the execution and amplification of the go to market program through digital channels.

  • Lead the innovation of Email and Website marketing templates to create best in class executions, maximising impact & effectiveness.
  • Collaborate with the promotions and merchandise teams to own and create the calendar of digital marketing activity aligned to the broader go-to-market program.
  • ​Creative design leadership for digital executions of key messages and service offerings, reinforcing the product/brand while also driving optimal CX.
  • Lead technology and process improvement initiatives.
  • Lead planning and implementation of digital assets for key sales events​.
  • Plan and oversee the delivery BAU assets – email, web assets, landing pages, competitions, digital catalogue.
  • Manage budget and spend for 3rd party costs.
  • Work with IT Engineering and CX to optimise digital marketing platforms e.g. adserver, forms platform, email platform​.
  • Develop and maintain online brand guidelines and specifications.
  • Manage vendors including; proposal development, briefings, quotes, invoicing, subscription renewals, issues resolution.

Qualifications

 

  • Proven ability to lead a team to generate high quality and accurate outcomes in a fast-paced environment, while leveraging technology to drive better ways of working.
  • Strong creative design capabilities, along with experience in workflow management, CMS and email platforms.
  • At least 5 years of experience in digital graphic design.
  • At least 3 years of experience in content management platforms, including web CMS, email marketing platforms, ad servers.
  • Previous experience in retail is desirable

Additional Information

If you are interested in this exciting opportunity with us, please click apply and upload your CV. All applications are strictly confidential.

JB Hi-Fi Group is an equal opportunity employer committed to providing a work environment that promotes diversity and inclusion. If this opportunity excites you (even if you feel that you don’t meet 100% of the criteria) – please don’t hesitate to apply!

Skills Required

  • Ability to lead a team and deliver high-quality, accurate outcomes in a fast-paced environment
  • Strong creative design capabilities
  • Experience with workflow management, content management systems, and email marketing platforms
  • At least 5 years of experience in digital graphic design
  • At least 3 years of experience with content management platforms, web CMS, email marketing platforms, and ad servers
  • Previous retail experience
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The Company
Year Founded: 1952

What We Do

JB Hi-Fi Limited is a leading Australian retail group that brings together three prominent brands: JB Hi-Fi, The Good Guys, and e&s. The company specializes in selling a wide range of consumer electronics, whitegoods, home appliances, and entertainment products. With over 340 stores across Australia and New Zealand and a strong online presence, the Group serves diverse customers, including the commercial, insurance, and education sectors.

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