Digital Business Analyst

Career Area:
Business Technologies, Digital and Data
Job Description:
Your Work Shapes the World at Caterpillar Inc.
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Are you passionate about customer success?
Caterpillar provides services to our customers far beyond the initial equipment sale. We leverage connected equipment and our decades of application expertise to enhance customer performance. Cat Digital exists to support enterprise efforts to deliver value-added services to customers. By enhancing customer value, Caterpillar and our dealers create the opportunity to profitably grow our businesses while reducing the impact of market cycles.
Services is where we are investing our time, talent and money because they drive value for our customers, our company and our dealers. If you have a passion for helping customers succeed and want to be part of growing services, now is a great time to join.
JOB PURPOSE:
The Lead Management Product team is hiring! Will you embrace that challenge?
The Lead Management Product Team's mission is to deliver qualitative sales and marketing leads through our digital application to our internal customers: Industries and Dealers in order to drive services revenue through our digital product.
JOB DUTIES:
At the Interface of Business and Analytics, the Lead Management analyst is a key player to connect these two worlds together.
The Lead Management analyst main mission is to leverage various datasets and develop/sustain services leads in partnership with sales and marketing teams. The individual will also participate in specific projects aiming at further strengthening the lead management digital product.
Responsibilities will include:
Gather and implement business requirements for leads development Analyze feedback information to improve leads quality Provide business recommendations to internal partners based on quantitative and qualitative data Improvement, enhancement and development of specific dataset based on opportunities Drive processes improvement and automation of lead generation application Coordination with Data & BI Team Users data support and training
The Lead Management analyst demonstrates excellent communication skills, being able to explain lead management analytics to customers with limited data knowledge and experience and at the same being able to interact with Data Engineers on technical details. He or she is a fast learner and is able to find creative ways to transform data into sales & marketing recommendations.
Additionally, he or she should also exhibit strong planning and organization skills.
If you:
Like working in a challenging yet rewarding analytical international environment Truly believe that data can be translated into valuable and monetized information Like helping internal customers beyond initial requirements Want to grow and acquire new skills
Do not hesitate to apply!
Basic Requirements:

• Master or Bachelor degree in Finance, Accounting, Data Science, Engineering, Business administration, Economics, Marketing, Law, other
• SQL/Alteryx Basic Knowledge
• Business Knowledge in a specific area or dealer exposure
• Excellent analytical skills: ability to interpret data to solve business issues & vulgarize results for a large and diverse audience
• Ability to manipulate data and create meaningful visualization
• Aftermarket services understanding
• Basic programming skills in any language

Top Candidates Will Also Have:

• Alteryx, Tableau and any data visualization software
• Advanced programming skills in any language
• Product knowledge, Applications knowledge, dealer knowledge
• Project management
• Track record of getting things done
• Fast learner
• Ability to work independently and reach out in a timely and relevant manner
• Good communication & presentation skills
• Ability to influence other groups and teams

Posting Dates:
Caterpillar is an Equal Opportunity Employer (EEO).
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