The Role
The Digital Brand Strategist assists in generating leads, presents digital strategies, tracks client campaign success, and collaborates with a team to enhance digital sales performance.
Summary Generated by Built In
Job Summary & Responsibilities
- Help Account Executives create leads and present digital strategies to clients.
- Research and stay current on digital trends and opportunities.
- Encourage and motivate Account Executives to book digital consultancy appointments.
- Present digital offerings and strategies to prospective clients.
- Follow up with presented clients and work with Account Executives to close new business.
- Customize digital campaigns based on the client's needs and budget.
- Update sales materials to reflect current offerings and provide relevant examples of work.
- Track digital media revenue and pacing to annual goals.
- Track client's success with existing digital campaigns and collaborate with team on strategies to retain business year-to-year.
- Contribute to the overall team effort to provide the market with the best possible digital sales. Work in a team environment cooperatively and collaboratively with a variety of people. Build working relationships with co-workers, community members, and the general public.
- Act in a professional manner when representing the station.
- Report to work on time and work established schedule/hours. Ability to work other hours as needed.
- Complete other duties as requested and needed.
- Previous experience in digital media, advertising, sales, marketing or related field highly preferred.
- Demonstrated knowledge of digital trends and opportunities.
- Valid driver's license and insurability. (Driving record will be checked)
- Excellent written and oral English language communication skills.
- Experience developing presentations for the purpose of selling and ability to effectively present.
- Ability to respond to questions appropriately and think on feet.
- Demonstrated effective negotiation and closing techniques.
- Ability to work in fast-paced, sometimes stressful, environment. Ability to maintain a positive and cooperative rapport with staff, management, and clients. Ability to handle and keep confidential information.
- Willingness to participate in learning and growth opportunities within and outside the Company. Project an appropriate professional appearance and demeanor. Ability to work in compliance with company policies and procedures.
- Ability to function in a team environment.
- Ability to work established schedule and other hours as needed.
- Ability to read, hear and speak clearly and follow both oral and written direction. Ability to articulate information in clear, concise manner to others.
- Physical Requirements: Ability to communicate in English, both verbally and in writing. Work with time sensitive and sometimes confidential information under tight deadlines and in pressure situations. Manual dexterity and fine motor skills to manipulate computer keys as well as general office equipment (telephone, copier, etc.). Sit and/or stand for extended periods of time. Average pushing and pulling, bending and stooping. Travel locally daily. The Company may make reasonable accommodations to facilitate the ability to perform essential job functions.
Skills Required
- Previous experience in digital media, advertising, sales, marketing or related field highly preferred
- Demonstrated knowledge of digital trends and opportunities
- Excellent written and oral English language communication skills
- Experience developing presentations for selling purposes
- Demonstrated effective negotiation and closing techniques
Hubbard Broadcasting, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hubbard Broadcasting, Inc. and has not been reviewed or approved by Hubbard Broadcasting, Inc..
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Healthcare Strength — Medical, dental, and vision coverage are offered to eligible employees and dependents, alongside FSAs/HSAs, telehealth, and an Employee Assistance Program. Company-paid life and disability with optional supplemental coverage further reinforce the health and protection package.
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Retirement Support — A 401(k) plan is available with employees able to begin saving on day one and a company match provided after a waiting period. Full vesting from the start strengthens long-term financial support.
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Leave & Time Off Breadth — Nine paid holidays, accruing vacation that increases with tenure, and family leave are included to support time away needs. These elements collectively offer a structured time-off framework across life events.
Hubbard Broadcasting, Inc. Insights
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The Company
What We Do
Hubbard Broadcasting, Inc. is a St. Paul, Minnesota family-owned and -operated broadcasting company with 10 television stations located in Minnesota, New York and New Mexico; 50 radio stations located in Minnesota, Illinois, Missouri, Ohio, Arizona, Washington, Florida, and Washington DC; F & F Productions, one of the premier high-definition remote production companies in the U.S.; CONUS Archives, a video content provider; 2060 Digital, a full service digital company, and REELZ, a national cable and satellite entertainment channel.
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