At Morgan & Morgan, the work we do matters. For millions of Americans, we’re their last line of defense against insurance companies, large corporations or defective goods. From attorneys in all 50 states, to client support staff, creative marketing to operations teams, every member of our firm has a key role to play in the winning fight for consumer rights. Our over 6,000 employees are all united by one mission: For the People.
Morgan & Morgan has been fighting for justice for over three decades, but our approach has been different since day one. As America’s Largest Injury Law Firm, we practice over 50 areas of personal injury law and operate in all 50 states.
We are seeking a Brand Strategist focused on Lifecycle Marketing to create cohesive, value-driven communication with clients and prospects before and after conversion. This role will guide email newsletters, SMS campaigns, app push notifications, and automated journeys — while also helping build our subscriber base and shaping initiatives like webinars, resource centers, and downloadable content that keep audiences engaged.
The right candidate will bring both strategic insight and creative expertise — able to grow and segment audiences, shape the brand voice across all lifecycle channels, and ensure that every touchpoint adds value at every stage of the journey. This role requires strong collaboration with email operations and creative teams, ensuring that all automated and recurring communications reflect our brand, build trust, and drive long-term retention.
Responsibilities- Develop lifecycle strategies that nurture prospects pre-conversion and strengthen relationships post-conversion
- Partner with email, content, and UX to grow and segment subscriber audiences; guide newsletters, retention, and engagement campaigns
- Shape creative direction and messaging for automated communications across email, SMS, and client app push notifications
- Create value-driven touchpoints such as webinars, resource centers, and downloadable content to expand audiences and deepen engagement
- Define KPIs for engagement and retention; monitor results and recommend creative optimization opportunities
- Collaborate with content, UX, insights, and CRM teams to align messaging with user needs and brand standards
- 5+ years of lifecycle or CRM marketing experience in a digital-first environment
- Experience shaping messaging and strategy across social, email and web channels
- Proven ability to grow subscriber bases and optimize retention campaigns through content and segmentation strategies
- Strong analytical skills, with experience running A/B tests and interpreting engagement metrics
- Excellent writing and editing skills with the ability to adapt tone for different audiences and channels
- Bachelor’s degree in marketing, communications, or related field
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Benefits
Morgan & Morgan is a leading personal injury law firm dedicated to protecting the people, not the powerful. This success starts with our staff. For full-time employees, we offer an excellent benefits package including medical and dental insurance, 401(k) plan, paid time off and paid holidays.
Equal Opportunity Statement
Morgan & Morgan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
E-Verify
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the I-9 Form.
Privacy Policy
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What We Do
John Morgan became a lawyer with a simple mission: To fight for the people, and not the powerful. After experiencing firsthand the perils of choosing the wrong lawyer and representation after his brother Tim was paralyzed, he dedicated his life to helping people so that no one should ever have to go through what his family endured. Tim was just a teenager when he was working as a lifeguard at Disney World when he suffered a spinal injury that left him confined to a wheelchair for the rest of his life. The Morgans made a life altering decision and they hired the wrong lawyer, who was by no means qualified to take on such a large corporation and their army of lawyers. As a result, Tim never got the compensation he deserved. This experience left John outraged and determined to level the playing field for all people who, like his brother Tim, were injured or mistreated by big and powerful corporations. John decided to become a lawyer, and the rest is history. Since 1988, Morgan & Morgan has been fighting for the people. Every client who walks through our doors is treated the same way John wished his family would have been treated all those years ago. No one, no matter who they are, or where they’re from, should ever feel powerless when fighting for the justice and compensation they deserve. With $20 Billion dollars recovered for our clients, offices across 50 states + Washington D.C. and an army of over 1,000 attorneys - we are everywhere for everyone. All law firms are not the same. There’s only one Morgan & Morgan.
