SUMMARY
The Digital & Social Analytics Associate (seasonal) will be responsible for supporting the tagging, tracking, reporting and optimizing of content created for Patriots.com, Patriots Mobile App, Patriots social media, GilletteStadium.com, Gillette Stadium social media, and other digital channels across Kraft Sports + Entertainment. The position will also assist with the management of digital and social inventory to help optimize value for external partners and in-house brands.
DUTIES AND RESPONSIBILITIES
- Create regular reports to in-house stakeholders and external partners, leveraging data from Adobe Omniture, Google Analytics, Conviva, Streamguys, Google Ads, Chartable, iTunes, and other analytics platforms
- Tag social posts daily to contribute to analytics reports
- Support Digital Marketing team in creation and tracking of campaigns for sponsors and in-house brands
- Support fulfillment of sponsor commitments and internal campaign needs across digital and social platforms
- Evaluate KPIs in search of meaningful insights to help improve future platform and campaign performance
- Provide project management support for organizational marketing initiatives
- Consume sports and marketing content across other teams, leagues and brands
- Special assignments and projects as business dictates
SUPERVISORY RESPONSIBILITIES
- This position has no supervisory responsibilities
SKILLS AND QUALIFICATIONS
- Strong skills in Excel, with proficiency in PowerPoint and Word
- Knowledge of digital technologies, software and applications
- Quantitative interests (background in Analytics, Accounting, Marketing or similar)
- Experience with Facebook, Twitter, Instagram, Snapchat, YouTube and their analytics
- Strong communication and interpersonal skills
- Highly motivated self-starter with a sense of ownership, willingness to learn, high degree of curiosity
- Flexibility in working quickly and efficiently under pressure to handle shifting priorities
- Detail and results oriented, with strong organizational and project management skills
PHYSICAL DEMANDS
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
WORK ENVIRONMENT
- Normal office environment
CERTIFICATES, LICENSES, REGISTRATIONS
- None Required
OTHER DUTIES
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
This company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
Skills Required
- Strong skills in Excel
- Proficiency in PowerPoint and Word
- Knowledge of digital technologies, software and applications
- Background or quantitative interest in Analytics, Accounting, Marketing or similar
- Experience with Facebook, Twitter, Instagram, Snapchat, YouTube and their analytics
- Strong communication and interpersonal skills
- Highly motivated self-starter with sense of ownership and willingness to learn
- Ability to work quickly under pressure and handle shifting priorities
- Detail- and results-oriented with strong organizational and project management skills
What We Do
Kraft Sports + Entertainment (KSE) is the sports and events division of The Kraft Group, headquartered in Foxborough, MA. KSE manages marketing, sales, content and event operations for Gillette Stadium, the New England Patriots and New England Revolution, producing concerts, major sporting events and fan experiences. The group also includes Kraft Analytics Group and oversees stadium operations, ticketing partnerships, and regional event production.
