Digital and Multi-Channel Engagement Manager

JOB DESCRIPTION:

Main purpose of roles:

• This role is designed as a center of excellence to collaborate with stakeholders including Marketing, Sales, Medical and provide them guidance on executional excellence of multiple workstreams including digitally-driven marketing (above the line and below the line media) and multi-channel engagement to ultimately drive meaningful interaction and engagement with Healthcare Professionals and patients. This is a B2B and B2C role.
• The job holder is expected to possess combination of strategic level with insightful understanding of brand plan and ability to translate this understanding into precise execution

Main responsibilities:

Multi-channel Engagement (MCE):

• Lead multi-channel HCP marketing strategy/actions plan and launch new tools and transformation programs to ensure growth of customer interactions.
• Ensure global MCE framework is adapted. Build tracking, analysis and insights to improve MCE. Working closely with cross-functional teams and regional teams to ensure action plans are well implemented
• Deploy key global program in beyond-the-pill service (a:care). Ensure country key objectives regarding KPIs are met, platforms developed, analysis, content implemented.

Digital Marketing (Consumer/Patient):

• Develop digital performance strategies aligned to Brand Plan
• Drive DTC consumer integration communication strategies for key consumer brands. Ensure consumer brands digital assets and Abbott branding identity.
• Monitor execution and implementation of the brand plans through digital. Drive best practice across brands. Ensure analysis, reporting,  alignment with cross-functional and regional/global teams.
• Drive improved processes for greater business impact and efficiency of spend.
• Drive culture and practice of campaign optimization and campaign performance management.

E-Commerce:

• Drive e-commerce growth performance through development of online pharmacies and telehealth/telemedicine
• Partner closely with Trade and Marketing teams to drive transformation and build e-commerce competence

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience:

• Minimum of 6-8 years experience in performance Digital Marketing and E-commerce in a regulated industry (healthcare or pharma preferred, but not required)
• Experience in digital transformation of marketing and sales (including e-sales)

Professional Skill:

• Strong digital knowledge with high business sense to drive for results.
• Strong change management skills
• Ability to adapt MCE/Digital/E-commerce knowledge into different categories with regulatory barriers and build a selective but highly impactful mix.
• Proven success in brand strategy and integrated marketing communications
• Ability to lead, convince, change and inspire field-force for implementation of marketing programs
• Strong collaboration with key internal functions in development and tracking implementation of marketing programs
• Exceptional speaking/written communications skills
• Strong project management and reporting/insights sharing skills

Behavior/ Leadership Skill:

• Excellent interpersonal and collaboration skills.
• Agile adaptive mindset and way of working
• Strong results-oriented attitude
• Self-starter, with bias for continuous improvement

Language Skill:

• Advanced written and spoken English proficiency
• Tagalog

Computer Skill:

• Able to utilize MS computer programs such as Excel and PowerPoint to communicate, present, compile, build, analyze and consolidate data.

MINIMUM EDUCATION REQUIRED

• University/ Post University degree in Business or Marketing
• MBA is an advantage

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:Product Management

DIVISION:EPD Established Pharma

LOCATION:Philippines > Taguig City : Venice Corporate Center

ADDITIONAL LOCATIONS:

WORK SHIFT:Standard

TRAVEL:Not specified

MEDICAL SURVEILLANCE:Not Applicable

SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)