Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.
We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.
Embrace Pet Insurance, a subsidiary of IPH, is leading the way in redefining pet health insurance in the U.S. We’re committed to open and honest communication, products that earn the trust of our Embraced pet parents, and customer service that’s both personal and professional.
Job Location: Cleveland, Ohio (or within two hours of Cleveland Office)
Job Summary:
Embrace is looking for a highly analytical and technically skilled Digital Analytics & Measurement Manager to own our end-to-end digital measurement ecosystem. This role will lead tracking, analytics, and insight generation across our website, quote engine, customer portal, and customer account applications.
You’ll play a critical role in ensuring we have accurate, scalable, and actionable data to drive growth, optimize conversion, and improve the customer experience. This position sits at the intersection of marketing, product, engineering, and data, translating user behavior into meaningful business impact.
Main Responsibilities:
- Own Digital Measurement & Tracking
- Lead ownership of Google Tag Manager (GTM) - Design event tracking frameworks and data layer standards - Partner with engineering on implementation - Maintain tracking documentation and governance
- Manage Analytics Platforms
- Own and optimize Google Analytics 4 (GA4) - Define conversion events and attribution - Align GA4 with marketing and internal data
- Analyze Funnel & Conversion Performance
- Analyze website, quote engine, and customer journey - Identify drop-off points and recommend improvements
- Support Experimentation & Optimization
- Partner on A/B testing - Ensure accurate measurement and insights
- Ensure Data Quality & Governance
- Act as source of truth for analytics data - Conduct audits and maintain data integrity
- Collaborate Cross-Functionally
- Work with Marketing, Product, Engineering, and Data teams
Qualifications Required:
- 8+ years in digital analytics
- Experience with GTM and GA4
- Strong understanding of tracking, funnels, and attribution
- Experience working with engineering teams
#LI
#embrace
All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:
Comprehensive full medical, dental and vision Insurance
Basic Life Insurance at no cost to the employee
Company paid short-term and long-term disability
12 weeks of 100% paid Parental Leave
Health Savings Account (HSA)
Flexible Spending Accounts (FSA)
Retirement savings plan
Personal Paid Time Off
Paid holidays and company-wide Wellness Day off
Paid time off to volunteer at nonprofit organizations
Pet friendly office environment
Commuter Benefits
Group Pet Insurance
On the job training and skills development
Employee Assistance Program (EAP)
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Skills Required
- 8+ years of experience in digital analytics
- Experience with Google Tag Manager and Google Analytics 4
- Strong understanding of tracking, funnels, and attribution
- Experience working with engineering teams
Independence Pet Holdings Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Independence Pet Holdings and has not been reviewed or approved by Independence Pet Holdings.
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Healthcare Strength — Comprehensive medical, dental, and vision coverage is described alongside company-paid life insurance and disability coverage. HSA/FSA options and an Employee Assistance Program add additional health and protection support.
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Parental & Family Support — Twelve weeks of 100% paid parental leave is explicitly offered. This level of fully paid leave is positioned as a meaningful family-support benefit.
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Leave & Time Off Breadth — Personal paid time off is paired with 10 holidays and a company-wide Wellness Day. Paid time off to volunteer also expands time-off options beyond standard PTO.
Independence Pet Holdings Insights
What We Do
Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services across insurance, pet education, lost recovery services, and beyond across North America. As a leading authority in the industry, we operate with a full stack of resources, capital, and services that support a multi-brand and omni-channel approach. We operate our own insurance carrier and partner successfully with other carriers, as needed. We believe that pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets
