Digital Advertising Product Manager

Posted 2 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
85K-110K Annually
Junior
Digital Media • News + Entertainment
The Role
Manage and scale Hearst Television's digital advertising products across OTT, OLV, Display, Streaming Audio, and O&O. Define roadmaps, support go-to-market planning, enable sales with materials and training, track adoption and performance, partner with Ad Ops and Engineering, and gather advertiser and sales feedback to iterate product enhancements.
Summary Generated by Built In

Hearst Television is seeking a Product Manager. The Product Manager plays a critical role in developing and scaling Hearst Television’s core digital ad products across OTT, OLV, Display, Streaming Audio, and O&O. Reporting to the Vice President, Advanced Advertising, the PM help inform product roadmaps, supports go-to-market planning, and enables sales through training and tools. This role works closely with Sales, Ad Ops, and Engineering to ensure product success and revenue impact. 

This role requires in-office presence. Candidates may be considered for this role at any Hearst Television location. 

Responsibilities

  • Maintain and execute roadmap for a specific product category or categories (OTT, OLV, Display, Streaming Audio, and/or O&O)
  • Collaborate with stakeholders to help define features, pricing, and competitive positioning
  • Develop sales materials, positioning documents, and use-case collateral, in partnership with Product Marketing
  • Track adoption, performance, and user feedback to inform iterations in the product development flywheel
  • Support GTM execution for product launches and enhancements
  • Partner with Ad Ops on implementation requirements and workflows
  • Gather feedback from advertisers and sales to influence roadmap
  • Enable sales through playbooks, product briefs, and training sessions

Qualifications

  • Bachelor’s degree in Marketing, Business, Media or related field
  • 2+ years experience in digital media, ad tech, or product marketing
  • Knowledge of OTT/CTV ecosystem and advertising technologies
  • Ability to translate strategy into tactical deliverables
  • Experience with roadmap development and go-to-market support
  • Strong collaboration and communication skills

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services 
  • Additional benefits to meet your and your family's needs

Compensation

The estimated base salary range for this role is between $85,000 and $110,000. The actual base pay is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.

About Us
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Skills Required

  • Bachelor's degree in Marketing, Business, Media or related field
  • 2+ years experience in digital media, ad tech, or product marketing
  • Knowledge of OTT/CTV ecosystem and advertising technologies
  • Experience with roadmap development and go-to-market support
  • Ability to translate strategy into tactical deliverables
  • Strong collaboration and communication skills
  • In-office presence at a Hearst Television location

Hearst Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.

  • Healthcare Strength Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
  • Retirement Support Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
  • Leave & Time Off Breadth Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.

Hearst Insights

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The Company
HQ: New York, NY
3,010 Employees
Year Founded: 1887

What We Do

Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.

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