Cosm

Digital Advertising Manager

Reposted 20 Hours Ago

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Los Angeles, CA, USA

Hybrid

105K-145K Annually

Senior level

Digital Media • Gaming • Music • Sports • Virtual Reality

Cosm is changing the way we experience entertainment. The train is leaving the station, and the next stop is the future.

The Role

Leads integrated digital and traditional advertising strategy across social, influencer, programmatic, search, CTV/OTT, DOOH, radio, and broadcast channels. Manages media agencies and platform partners, oversees budgets and KPIs, implements tracking and attribution frameworks, troubleshoots campaign issues, and translates complex performance data into executive recommendations. The role also mentors junior staff and partners cross-functionally to optimize campaigns and drive business results.

Summary Generated by Built In

Cosm is a global technology company that brings experiences to life in immersive environments. We help our partners create spaces and content that blur the lines of real and virtual across three primary markets: Sports and Entertainment, Science and Education, and Parks and Attractions. Cosm was born from the fusion of some of the greatest innovators in the history of technology. Evans & Sutherland, Spitz, Inc., and Cosm Immersive combined forces to power the immersive experiences of the future as Cosm. Innovation is in our DNA.

IMPORTANT NOTICE FROM THE COSM HUMAN RESOURCES & RECRUITING TEAM REGARDING A RECRUITING SCAM: Your security and trust matter to us. Please note that Cosm Recruiters will ALWAYS communicate with you from an official "@Cosm.com" email address or through authorized platforms such as LinkedIn. We will NEVER request payments, banking details, or personal financial information during the recruitment process. If you receive a suspicious communication or job offer claiming to be from Cosm, please do not respond or share personal information. For official Cosm opportunities, always visit www.cosm.com/careers.

Summary:We are seeking a strategic and analytically minded Digital Advertising Manager to lead the planning, execution, and optimization of our multi-channel advertising campaigns across digital and traditional broadcast channels. This role sits at the intersection of creative vision and data-driven performance, requiring someone who can manage partnerships with top-tier media agencies and platforms while translating performance insights into actionable business recommendations. The ideal candidate will thrive in a fast-paced, collaborative environment and possess the ability to communicate compellingly with both creative and executive audiences. Responsibilities:Strategic Media Planning & ExecutionDevelop and oversee integrated digital advertising strategies across the full marketing funnel—from upper-funnel awareness tactics (social, influencer, programmatic display, DOOH, broadcast TV) through mid-funnel engagement channels (social, CTV/OTT) to lower-funnel performance marketing (search, performance social). Leverage deep expertise in entertainment, sports, live events, or ticketing landscape to identify innovative opportunities and emerging channels that align with audience behaviors and campaign objectives. Agency & Partner ManagementServe as the primary point of contact for advertising and media agency relationships. Assess partner capabilities and delegate campaigns strategically; monitor media pacing, spend velocity, and delivery against established KPIs; provide optimization recommendations and negotiated added value to maximize ROI. Maintain strong working relationships across multiple agencies while driving accountability and ensuring alignment with internal goals and timelines. Technical Operations & MeasurementDemonstrate hands-on proficiency in ad trafficking operations, including UTM management, GTM (Google Tag Manager) configuration, custom conversion setup, and pixel implementation. Design measurement frameworks and attribution models; ensure proper tagging protocols across all campaigns; and troubleshoot discrepancies between reporting systems and advertiser platforms. Stay current on evolving privacy regulations (iOS updates, cookie deprecation) and adapt measurement strategies accordingly. Data Analytics & Insights CommunicationSynthesize complex, multi-source datasets into clear, compelling narratives that drive decision-making. Create executive-ready decks, digestible performance summaries, and actionable takeaways that translate raw data into strategic recommendations. Present findings to C-suite leadership and cross-functional teams; distill nuanced insights for varied audience sophistication levels. Demonstrate expertise in advanced analytics tools and modern AI platforms (such as Claude) to accelerate analysis and presentation development. Campaign Optimization & TroubleshootingProactively monitor campaign performance and identify optimization opportunities. Diagnose and resolve technical issues, discrepancies, and errors in ad serving, reporting, and attribution across platforms and agencies. Navigate complex troubleshooting scenarios by collaborating with internal teams and external partners to implement corrective actions quickly and maintain campaign momentum. Cross-Functional Leadership & CommunicationCommunicate advertising strategy, results, and recommendations clearly and persuasively across all organizational levels—from frontline team members to the C-suite. Mentor and delegate tasks to junior team members; manage up by setting clear expectations and proactively addressing leadership concerns. Serve as the trusted expert on paid media topics and emerging industry trends. Requirements:• Minimum 5+ years of hands-on digital advertising experience at a top-tier global brand, holding a major agency account, or at a high-caliber media agency managing significant media budgets and cross-channel campaigns• Proven expertise across the full paid media landscape, including hands-on experience with social/influencer advertising, programmatic display/RTB, search marketing (SEM), connected TV (CTV) and OTT platforms, digital out-of-home (DOOH), radio, and broadcast television• Functional knowledge of ad trafficking, media operations, and campaign measurement—including GTM tag management, custom conversion tracking, pixel implementation, and KPI reporting• Demonstrated ability to manage and optimize relationships with advertising agencies and platform partners, assess capabilities, negotiate terms, and ensure accountability on pacing and performance• Strong data analysis and storytelling skills—ability to extract meaningful insights from large datasets and translate them into compelling presentations and recommendations for executive audiences• Excellent interpersonal and communication skills, with the ability to articulate complex advertising concepts to non-technical stakeholders and mentor team members• Demonstrated problem-solving mindset and ability to navigate ambiguity, troubleshoot ad errors, and course-correct campaigns in real time

Preferred Requirements• Direct experience in entertainment, sports, live events, or ticketing industries• Proficiency with AI and modern large language models (particularly Claude) to streamline analysis, generate insights, and accelerate presentation development• Certification or advanced training in Google Analytics, Google Ads, YouTube, or equivalent platforms• Exposure to marketing measurement frameworks such as marketing mix modeling (MMM) or multi-touch attribution• Experience with CRM platforms, audience segmentation and first-party data retargeting strategies Key Competencies• Strategic Thinking & Roadmap Development• Data Analysis & Insight Generation• Project & Campaign Management• Stakeholder & Vendor Management• Problem-Solving & Troubleshooting• Communication & Presentation Excellence• Technical Proficiency (Ad Platforms, Analytics, Tag Management)• Adaptability & Curiosity (Emerging Channels & Tools) What you will bringA strategic mindset paired with exceptional operational discipline. A passion for data-driven decision-making combined with creative thinking. The ability to thrive in a dynamic environment where priorities shift and multitasking is the norm. A collaborative spirit with the humility to learn from partners and teammates, balanced with the confidence to make bold recommendations when data supports them. Why join our teamYou'll have the opportunity to shape marketing strategy for a dynamic, growth-focused immersive entertainment organization. Work alongside talented teams, access cutting-edge platforms and tools, and own meaningful campaigns that drive real business impact. Your insights and recommendations will directly influence leadership strategy.

The annualized base salary range for this position in California is $105,000 to 145,000. The base salary offered will factor in internal equity and may also vary depending on the candidate's geographic region, job-related knowledge, skills, and relevant experience, among other factors.

All applicants must be at least 18 years of age at the time of employment. This requirement is in accordance with applicable federal, state, and local labor laws. Cosm is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Skills Required

At least 5 years of hands-on digital advertising experience at a global brand, major agency account, or high-caliber media agency managing significant budgets and cross-channel campaigns
Expertise across social and influencer advertising, programmatic display/RTB, search marketing, CTV/OTT, DOOH, radio, and broadcast television
Functional knowledge of ad trafficking, media operations, campaign measurement, Google Tag Manager, custom conversion tracking, pixel implementation, and KPI reporting
Experience managing and optimizing relationships with advertising agencies and platform partners, including capability assessment, negotiation, pacing, and performance accountability
Strong data analysis and storytelling skills, including translating large datasets into presentations and executive recommendations
Excellent interpersonal and communication skills, including explaining advertising concepts to non-technical stakeholders and mentoring team members
Problem-solving ability and experience troubleshooting ad errors and adjusting campaigns in real time
Direct experience in entertainment, sports, live events, or ticketing industries
Proficiency with AI and large language models, particularly Claude
Certification or advanced training in Google Analytics, Google Ads, YouTube, or equivalent platforms
Exposure to marketing measurement frameworks such as marketing mix modeling or multi-touch attribution
Experience with CRM platforms, audience segmentation, and first-party data retargeting strategies

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The Company

HQ: Dallas, TX

250 Employees

Year Founded: 2020

What We Do

Cosm is a global technology company with a 75-year history pioneering the immersive reality space. We build end-to-end immersive experiences and develop technology that enables people to experience entertainment like never before. Cosm works across three primary markets—Sports and Entertainment, Science and Education, and Parks and Attractions—while pushing the boundaries of design, technology, and service. Our technology is used by the world’s biggest entertainment brands to create mind-blowing immersive experiences for millions of guests.

Why Work With Us

We are pioneering the future of entertainment and shared reality. Cosmnauts are global, and we are all focused on our mission to bring these amazing experiences to everyone on the planet. The vibe is great, the professionalism extraordinary, the vision bold and exciting. Joining this team means joining something truly revolutionary!